Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

The Power of a Trident Gum Smile

Creative 0 Add to collection

Saatchi & Saatchi Columbia present witty new ad campaign

The Power of a Trident Gum Smile

Don’t you just hate it when a police officer strides over to your car, and you know that they are going to reprimand you for your terrible driving skills.  In this witty ad for Triden Total Gum, a woman has had some difficulty parking her car, but after flashing a winning smile at the approaching traffic police officer, he succumbs to the power of her pearly white grin and lets her off. 

 

 

The ‘Traffic Police’ campaign was created by Saatchi & Saatchi Colombia for Trident Total by General Creative Director: Juan Pablo Nava, and Creative Directors Juan Carlos González and Margarita Olivar. Directed by Alejandro Carreño, the production company was Los Notarios.


Credits


Advertising Agency: Saatchi & Saatchi, Bogota, Colombia
General Creative Director: Juan Pablo Navas
Creative Director: Juan Carlos González, Margarita Olivar
Copywriter: Juan Carlos González
Art Director: Margarita Olivar
Account managers: María Cecilia Arciniegas, Luis Miguel Ortíz
Director: Alejandro Carreño
Production company: Los Notarios
Producer: Nathalie Burnside
Production manager: Juan Pablo Bernal
Post-production: Dr. Pepe
Sound production: Laika Studio

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Mon, 05 Aug 2013 14:07:01 GMT