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'The Power of a Dollar’

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Colenso BBDO's new campaign for BNZ

'The Power of a Dollar’



Last year, BNZ started a conversation with New Zealand by asking ‘Is money good, or is money bad?’ and concluding that it’s neither, it’s what you do with it. It’s time to inspire people again, with the unlimited amount of good that can be done with money, if it’s simply kept moving. 


This next chapter in the journey, ‘The Power of a Dollar’, launched 1 September, and brings the concept of money into sharp focus again.  It sets the scene for BNZ to show New Zealanders more ways they can be good with money, so they can do good things with it.  
Nick Worthington, Creative Chairman of ColensoBBDO explains:  “When you spend money, you think it’s gone but it isn’t, it keeps on going.  It never loses its power, it just changes hands from one person to the next. The more it moves, the more good it can do.’



Craig Herbison, BNZ’s Chief Marketing Officer, is thrilled with the result. “True to our commitment to helping New Zealanders be good with money, The Power of a Dollar provides an inspiring theme for our communications over the coming months. This is the result of a great team, great collaboration and really great work.”

Craig Herbison / Chief Marketing Officer
Rob Cooke / Head of Marketing Communications
Sera Flint / Head of Marketing – Brand
Robert Orr / Campaign Manager        

Nick Worthington / Creative Chairman
Mike Davison / Head of Art
Jen Storey / Head of Broadcast
Sarah Williams / Business Director
Jillian Stanton / Group Account Director
Deborah Simpson / Strategist
Michael Ritchie / Managing Director/Executive Producer
Pip Smart / Executive Producer/Producer
The Glue Society – Gary Freedman / Director
Geoffrey Simpson / DOP
Peter Sciberras / Editor
Jon Cooper / Sound Design
WOODWORK MUSIC / Music Composition
Billy Becket / Executive Producer
Brendan Savage / Designer/Art Director
Penelope Burns / Media Director

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Genres: Visual VFX

Categories: Finance, Banking

Colenso BBDO, Thu, 12 Sep 2013 03:45:58 GMT