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The Poo Song Hits PooTube

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The Leith Agency's charming tune to tackle bowel cancer

The Poo Song Hits PooTube

 

The Leith Agency has just launched The Poo Song, a charming ditty encouraging younger folks to tell older folks to do a bowel cancer test.
 
It was commissioned by the Scottish Government as part of a wider drive to detect cancer early in Scotland. Bowel cancer is the third most common cancer in the country, but when detected at an early stage it's highly treatable - nine out of ten people survive if it's caught early.
 
 
 
The song features Bill Torrance, from TV show The Beechgrove Garden, accompanied by Neil Pennycook, from Edinburgh band Meursault. It's available for download on Soundcloud.
 
There's more at thepoosong.com.
 
Credits
 
Agency: The Leith Agency 
Creative Director: Gerry Farrell
Art Director: Jordan Laird and Erik Ravaglia
Copywriter: Ian Greenhill
Illustration: Jordan Laird
Animation: Erik Ravaglia
Account Director: Katherine Manley
Account Manager: Brieanna Tahere
Digital Planner: Jim Wolff
 
MUSIC
Recording: Finiflex
Vocal: Bill Torrance
Music: Neil Pennycook
 
 
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lbbonline.com, Mon, 08 Apr 2013 13:04:16 GMT