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The Play Room's Alessandra Milani Cuts World Cup Adidas Campaign


Milani teams up with The Sweet Shop's Alexander Brown to film Lionel Messi spots

The Play Room's Alessandra Milani Cuts World Cup Adidas Campaign

Emerging editing talent Alessandra Milani recently accompanied The Sweet Shop and Director Alexander Brown to Buenos Aires to shoot legendary footballer Lionel Messi at some home matches for a series of World Cup Adidas on-line films.

Shot over 5 days using multiple cameras; Alexa, 5D, D800 & Hi8, this mixed media project was interlaid with archive and stock footage to create these sophisticated black and white films.

Narrated by Messi’s brother Rodrigo, the films follow Leo Messi with the Argentine team; his thoughts and feelings are expressed as the world cup journey and triumph continues. Milani’s cinematic edit has pace, drama, emotion and excitement… everything that represents Argentina’s quest for the crowning title.

“With practical constraints, we had to approach the project in a less canonic orthodox way; working all hours and entirely as a team. It was challenging but extremely rewarding to work on such a creative project”, comments Milani.

To view Adidas ‘Show Your Colours’:


To view Adidas ‘All of Us’:


The 4th film in this stunning ‘All in or Nothing’ campaign entitled “Lead them or Lose them” it shows Messi leading the team through his captainship.

Two further films in the series included "Hero or Zero" when Messi scored a goal and “Believe or Leave” which was released when he scored a penalty.

To see more from The Playroom click here.


Agency / Creative
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Genres: People, Documentary, Action, Storytelling

Categories: Sports and Leisure, Events, Fri, 18 Jul 2014 14:40:39 GMT