'Own the Weekend', made by hla for BBH, has been nominated for both Best Editing and Best Director at the 2014 British Arrows Craft Awards.
This beautifully shot feel-good film takes the viewer on a visual journey through the weekend from Saturday morning until Sunday night… it’s a rollercoaster of leisure time activities interspersed with daily routine and family life.
Shot on Canon 5D digital cameras over 3 days, the film uses real people (not extras), to capture almost documentary style footage with a truly authentic feel showcasing all the various scenarios of family and daily life.
Rather originally, the beautiful images and vignettes are set against the backdrop of a song “I’m dreaming of the weekend” composed and sung by BBH Creative Director Michael Russoff. A keyboard was set up in the cutting room so Michael could play along and get a feel for the music whilst watching the edits.
On editing the 90 second commercial Adam comments, “It was a pleasure to be working with Simon and BBH again. The aim was to pack in a huge amount into the 90”, so Simon went out and shot a lot of great footage. Despite the amount of rushes and the very tight turn-around, this job just seemed to fall into place. The process was all made easier as Michael (Creative Director) had already composed the music before I began and I think it’s a perfect fit. Although it was hard work, I can honestly say it’s one of the nicest jobs I have worked on and I think that’s a refection of Simon and BBH”.
The spot was edited by The Play Room founder & editor Adam Spivey.
Brand: The Guardian
Post Production Company: The Mill
Creative Agency: BBH
Executive Producer: Mike Wells
TV Producer: Olivia Chalk
Director: Simon Ratigan
DOP: Martin Hill
Producer: Richard Skepper
Production Company: HLA
Sound Design: Sam Ashwell @ 750mph
Edit Company: The Play Room
Editor: Adam Spivey
Categories: Travel, Tourismlbbonline.com, Mon, 10 Nov 2014 14:46:26 GMT