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The Play Room’s Adam Spivey Cuts Simon Ratigan’s New Nationwide Spot

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18 Feet & Rising and HLA spot uses collection of vignettes

The Play Room’s Adam Spivey Cuts Simon Ratigan’s New Nationwide Spot

The Play Room’s founder and editor Adam Spivey once again turns his cutting hand to another beautifully stylized Simon Ratigan film. 

Written by 18 Feet & Rising and shot through HLA this 60” spot for Nationwide uses a collection of vignettes to showcase how Nationwide is favoured by its customers because it understands the complexity of ‘simple’ everyday life in which its customer lives.

Shot over 6 days in around Manchester and Wales using the Cannon 5D this multi-format multi-camera film uses single long exposure shots and time lapse photography to produce this montage of moving images.  This particular shoot technique has the desired effect of creating a mesmerizing almost hypnotic quality to the film which is reminiscent of some stylish music videos.

Adam’s edit enhances the observational nature of the film capturing everyday moments in people lives with a remote yet subtly attached connection.  

Check out the spot here.

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Music

Arranger: Jack Sedgweick

Composer: Scott David Hoffman/Jason Sellards / Kylie Minogue

Music Production: Wave

Offline

Edit Company: The Play Room

Editor: Adam Spivey

Post Production / VFX

Post Production Company: The Mill

Production Company

Director: Simon Ratigan

DOP: Ian Murray & Martin Hill

Executive Producer: Mike Wells

Producer: Kwok Yau

Production Company: HLA

Client

Brand: Nationwide 'People'

Creative Agency

TV Producer: Jeremy Smith

Creatives: Alex Delaney

Genres: In-camera effects, People, Storytelling

Categories: Banking, Finance

lbbonline.com, Tue, 12 Aug 2014 14:07:27 GMT