Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

The Pancake Day Pancake Delivers Some Home Truths in the Spirit of Christmas for Channel 4


4Creative's first festive brand campaign directed by Biscuit Filmwork's Jeff Low and David Kolbusz reflects on a difficult and challenging 2020

The Pancake Day Pancake Delivers Some Home Truths in the Spirit of Christmas for Channel 4
Channel 4 is launching its first ever Christmas brand campaign that will reflect what a difficult and challenging year 2020 has been while also raising a smile and encouraging everyone to be a little more accepting of each other. Launching today just before 'Gogglebox' airs at 9pm, the campaign includes a voice over by Matt Lucas of Channel 4’s 'The Great British Bake Off'.

It opens with Santa’s head elf breaking the disturbing news to his unusual office co-workers that, given everything that is happening, Santa is thinking about cancelling Christmas. Upon turning to his co-workers (the holiday mascots comprising of the Easter Bunny; Tooth Fairy; St Patrick’s Day Leprechaun; Cupid and the Halloween Ghost) and asking them for ideas, the group descends into a bickering row as they argue how best to ensure Christmas goes ahead.

But a sense of calm is restored thanks to the appearance of a surprising and lesser-known character – The Pancake Day Pancake – who encourages the assembled mascots to see their different points of view as a positive, reminding everyone that we’re at our best when we appreciate one another for who we are as individuals.

Channel 4’s chief marketing officer, Zaid Al-Qassab, said: “Channel 4 is here to ensure alternative voices are heard, which reflect an inclusive modern Britain. We think our family of holiday mascots is a fitting reflection of the diversity of many British families doing their best in difficult circumstances this Christmas season."

“Whether a work crisis meeting or an at-home kitchen meltdown, we’ve all had a moment this year where things have felt almost impossible." 4Creative’s executive creative director, Lynsey Atkin, commented. "Even the things we love the most, like Christmas. But in the hardest of times comes hope. Admittedly, it may not always be pancake shaped, but it’s often those with a different perspective from ourselves, who can help us find a way. Channel 4 wishes everyone a very merry different Christmas.”

The campaign, #MerryDifferent, was created by Channel 4’s in-house multi-award-winning creative team, 4Creative and directed by Jeff Low and David Kolbusz through Biscuit Filmworks.

#MerryDifferent will launch across the Channel 4 network, as well as social channels, including Facebook, Instagram Stories, YouTube and All 4.

Since the start of the Covid-19 pandemic, Channel 4 has sought to entertain audiences in a useful way, creating refreshing, irreverent and distinctive brand messages that reflect the mood of the nation and provide a counterpoint to the challenges everyone has faced this year. Campaigns have included the #StayAtHome campaign with ‘We Need Your Butt’ and after the first lockdown Channel 4 encouraged people to #BeMoreRainbow with an inclusive campaign that urged everyone to show a little kindness as everybody did their best to stay safe over the summer.


Music / Sound
Agency / Creative
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Media and Entertainment, Broadcaster

Biscuit Filmworks UK, Fri, 11 Dec 2020 11:43:10 GMT