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The One Show Announces Finalists in Film, Print & Outdoor, Direct and Cross-Platform

Awards and Events 129 Add to collection

McCann NY and TBWA/Bangkok lead the way in the first round with nine finalists apiece

The One Show Announces Finalists in Film, Print & Outdoor, Direct and Cross-Platform

The One Show announced today finalists in Film, Print & Outdoor, Direct and Cross-Platform disciplines. There were 571 finalists from 38 countries, selected from 21,844 entries.

“Field Trip to Mars” by McCann/New York and Framestore/New York for Lockheed Martin and “Loving the Night” by TBWA/Bangkok for McDonald’s led the way in the first round with nine finalists apiece.

“Crushed” by The Martin Agency for Geico, “Endless Possibilities” by almapBBDO/São Paulo for Getty Images and “Give the Rainbow” by adam&eveDDB, Mediacom, cain&abel and Stanley’s King Henry, all in London, for Mars-Skittles tied with eight finalists.

The U.S. had the most finalists, followed by the U.K. (36), Australia (32), Brazil (31) and Canada (28).

This year also saw the introduction of vertical markets.  CPG (36) registered the most finalists, followed by Automotive (34) and Financial (31).

The first round of finalists comprises some of the largest disciplines of The One Show. See links to finalists below: 

Cross-Platform

Direct

Film

Print & Outdoor

The One Show will take place at Cipriani Wall Street on May 10th and May 12th during Creative Week, the preeminent festival celebrating the intersection of advertising, design and the arts. The ADC Annual Awards will take place on Monday, May 8th.

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The One Club for Creativity, Fri, 07 Apr 2017 11:24:30 GMT