The One Club for Creativity
15 days ago
Scholz & Friends Berlin also won 15 Gold Pencils, including 11 for 'The Tampon Book: a book against tax discrimination' on behalf of The Female Company. The work won three each in Direct Marketing, Health, Wellness & Pharma and Public Relations, and one each in Creative Effectiveness and IP & Products. The agency was also awarded four Golds for Berliner Philharmoniker 'Sound Images', three in Print and one in Out-of-Home.
FCB Canada Toronto received 11 Gold Pencils, all for 'Project Understood' on behalf of Google AI/Canadian Down Syndrome. They include three in Health Wellness & Pharma, two each in Digital Craft, Interactive & Online and Mobile, and one each in Experiential & Immersive and IP & Products.
BBDO New York won eight Golds, including five with Smuggler New York for Sandy Hook Promise 'Back to School Essentials' - two in Public Relations and one each in Branded Entertainment, Film and Social Media - and three with Sanctuary Los Angeles for Monica Lewinsky 'The Epidemic', two in Film and one in Moving image Craft.
Also with eight Gold Pencils was BBDO Toronto with Flare BBDO Toronto, all for Regent Park School of Music 'Parkscapes'. Three were in Radio & Audio, two each in Branded Entertainment and Experiential & Immersive, and one in Digital Craft.
FCB Chicago was awarded seven Gold Pencils, all on behalf of Illinois Council Against Handgun Violence. Four of the Golds were with Lord + Thomas and The Mill, both Chicago, for 'The Gun Violence History Book', and three were with Lord + Thomas and FCBX Chicago for 'The Most Dangerous Street'.
FCB/SIX Toronto also won six Golds - three in Social Media, and one each in Creative Use of Data, Interactive & Online and Mobile - for 'Go Back To Africa' on behalf of Black & Abroad. TBWA\Media Arts Lab Los Angeles took home six Gold Pencils - three in Moving Image Craft, two in Branded Entertainment and one in Film - for Apple 'Bounce'. Also with six Golds was Goodby Silverstein & Partners San Francisco, including four for 'Lessons in Herstory' on behalf of Daughters of the Evolution.
“It’s been a very difficult year for the industry and world at large, and we believe elevating and recognising the best work in the world provides some good news at a time when it’s really needed,” said Kevin Swanepoel, CEO, The One Club. “As a nonprofit organisation, it’s our mission to support the global creative community. Many creatives told us they could really use the inspiration and positive shared experience of the awards, and that motivated us to push forward with online judging and special streaming winners’ presentations. As the industry’s largest program for celebrating creativity this year, The One Show 2020 is the authoritative show for global creative excellence, and global platform for bringing the industry together.”