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Creative in association withGear Seven
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The One Centre Launches Hamptons House

19/11/2013
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Sydney's newest homewards & furniture brand

The One Centre has launched Sydney’s newest homewares and furniture brand Hamptons House, creating a total branded retail concept for the brand.


The One Centre worked collaboratively with stylist and founder Monica Ford to build the brand from the ground up; beginning with the name and brand identity, positioning strategy, idea and ‘story’ of the brand.


Hamptons House curates a unique collection of furniture and homewares from around the world including designer pieces, one-off antiques and a selection of bespoke and custom-made pieces created in collaborated with local and international artisans.


Under the tagline, ‘The United Unexpected’, the brand aims to celebrate the style and charm of New York’s Hamptons, where an eclectic mix of people created a vibrant community where styles, trends and tastes collided and merged to create their own aesthetic.

 


The One Centre worked with Ford to create and design: the brand identity and strategy; retail concept and store design; product ranges; signage; collateral design including stationery, brochures, gift tags, gift bags & greeting cards; digital and social platforms including website, Instagram & Facebook.


The One Centre also developed and manages: the Hamptons House Content Marketing Strategy, including Travel Journal and Newsle'er; Loyalty Program, Hamptons House Club House; Branded Events and Experiences, including the Long Island Long Lunch, Hamptons House High Tea and Great Gatsby Cocktail Party; and PR.


The One Centre engaged its network of creative specialist partners to help bring the Hamptons House brand to life, these included: art & design specialists Moffi'.Moffi', architecture and interiors experts Giant Design, industrial design specialists Vert Design, and copywriter Geoff Reid.


John Ford, founder and CEO of The One Centre, said: “Hamptons House is a fantastic example of The One Centre’s positioning and integrated branding capability, having worked with Monica to bring the brand to life in everything with artistry and authenticity.”
Monica Ford, stylist and owner of Hamptons House, said: “The One Centre’s strategic vision and diverse creative capability has made them an ideal partner for us to bring Hamptons House to life. It continues to be a wonderful partnership. I am excited about the future as we continue to grow the brand into new areas.”


View the Hamptons House website here: http://hamptonshouse.com.au/

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