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The Okamoto Freedom Project


TEQUILA\ Singapore helps Okamoto Condoms launch new campaign, The Okamoto Freedom Project

The Okamoto Freedom Project
When it comes to being naughty, Singaporeans are great at covering up, hiding out and keeping things under wraps.

The Okamoto Freedom Project is a range of products that help you get better at getting away with it. So now you don’t have to rely on wits and guile alone.

Japanese condom brand Okamoto has come up with a series of new products aimed at “making it more convenient to do the deed without getting caught.”

Urban Camouflage: Make your care look empty even when it’s not.
Nightcap: The coaster that covers up your intentions.
TipOff: Turn your iPhone into an early warning device.

For more information, please visit:
Visit the eStore:
And the relevant social media channels:

Project Name: Okamoto Freedom Project
Client: Corlison Pte Ltd.
Creative Agency: TBWA\ TEQUILA\ Singapore
PR Agency: Bite Communications Singapore
Executive Creative Director: John Merrifield
Digital Creative Director: Oz Dean
Creative Group Head(s): Antii Toivoinen and Maurice Wee
Art Director: Reginald Ocampo
Junior Art Director: Daphne Tann
Digital Art Director(s): Alex Kwa and Sharim Gubbels
Copywriter(s): James Holman
Digital Copywriter: Martin Loh
Social Media Creative: Kaye Cheng
Designer: Daphne Tann
Digital Designer(s) / Artist(s): Alex Kwa and Sharim Gubbels
Interactive Developer: Hilwan Idus
Illustrator: Reginald Ocampo
General Manager: Brent Farrell
Planner: Brent Tollman
Digital Producer: Takanori Iseki
Account Executive / Manager: Melanie Keppler
TV (Six Toes): Haydn Evans
TV (Six Toes) Producer: Vinda Karunan
TV (Six Toes) Producer: Sariyanti Sannie
Video Editor: Samuel Cooper
Run Dates: until January 24, 2012
Category/Exposure: Print, Digital, Mobile, Physical
Territories: Singapore

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Genres: Animation

Categories: Pharmacy, Contraception and Lubrication, Wed, 14 Dec 2011 15:00:00 GMT