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The Office’s Ed Helms Is 'Unbeatable' in Xfinity's Spot from Goodby, Silverstein & Partners

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The 'Unbeatable Internet' directed by Traktor spans TV, social and digital

The Office’s Ed Helms Is 'Unbeatable' in Xfinity's Spot from Goodby, Silverstein & Partners

On Monday, May 9, 2022, Xfinity kicks off a campaign to promote its new 'Unbeatable Internet'. The new campaign, by Goodby, Silverstein & Partners, San Francisco, spotlights how Xfinity Internet can help you do anything – just like the everyday characters Helms is known to portray on the big screen – so that one can be 'unbeatable'.

The effort spans TV, social and digital. In the campaign, Xfinity Internet catapults Helms through outer space, with speeds faster than a gig. The incredible bandwidth of Xfinity’s newest supersonic gateway, connecting hundreds of devices at once, allows Helms to duplicate himself to achieve ultimate productivity.


Helms is not alone in his endeavour to be unbeatable –  he has his sidekicks, Evander Holyfield, who brings the cybersecurity protection of Xfinity’s Advanced Security feature to life by protecting Helms from hackers in a coffee shop, and FaZe Swagg, from FaZe Clan battles a villain in partnership with Helms in a virtual game they are playing.

“America’s favourite best friend, Ed Helms, perfectly embodies the spirit of supersonic WiFi and how with Xfinity Internet, anyone can be unbeatable,” said Sophie Ahmad, EVP and CMO, Comcast Cable. “Only Xfinity Internet brings together the best connection, fastest speeds, complete security, and all-around best experience to deliver truly unbeatable Internet.”

Jim Elliott, executive creative director, GS&P, comments: “The internet is so much at the center of our lives these days, connecting us instantly to all those things that bring us excitement and joy. Nobody does that better than Xfinity, so we thought…let’s make that excitement and joy palpable and electrifying for viewers. Let’s put our Supersonic WiFi in the hands of a relatable guy like Ed and watch him become a wide-eyed, white-knuckled superhuman.”

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Credits

Client: Comcast

Brand: Xfinity

Campaign Name: Unbeatable Xfinity

Agency: Goodby Silverstein & Partners

Client

Executive Vice President, CMO: Sophia Ahmad

Senior Vice President, Brand Marketing, Messaging and Media: Peter Intermaggio

Senior Vice President, Brand Marketing & IMC: Todd Arata

Vice President, Brand Marketing Communications: Dustin Hayes

Executive Director, Brand Marketing Communications: Rose Holden

Director, Brand Marketing Communications: Erica Buchholz

Specialist, Brand Marketing Communications: Sarah Kezbari

Agency

Chief Creative Officer: Margaret Johnson

Executive Creative Director: Jim Elliott

Creative Directors: Jon Wolanske, Felipe Lima, Tristan Graham, Jon Wyville

Art Director: Jack Woodworth

Copywriter: Rob Katzenstein

Digital/Social Creative

Copywriter: Dominic Johns

Art Director: Jake Peterson

Account Services

Managing Partner: Leslie Barrett

Executive Group Account Director: Chad Bettor

Account Director: Kirsten Tsitsos, Katie Freedman

Account Manager: Morgan Wehsener, Analisa Cortes

Assistant Account Manager: Sydney Watson, Ayo Ehindero

Brand and Communication Strategy

Partner, Head of Brand Strategy: Bonnie Wan

Partner, Head of Communication Strategy: Christine Chen

Director of Brand Strategy: John Thorpe

Group Strategy Director: Kelly Evans-Pfeifer

Communication Strategy Director: Maren Severtson

Group Director Research Data & Analytics Strategist: Taylor Grant

Communication Strategist: Shneur Silverstein

Production

Executive Producer: James Horner

Senior Producer: Lori Pisani

Digital/Social Production

Senior Producer: Alisa Latvala

Producer: Nick Goldsmith

Associate Producer: Abbie Leigh, Hanna Hegnell

Business Affairs

Director of Business Affairs: Judy Ybarra

Associate Business Manager: Brittany Longden

Production Company

Company Name: Stink Films

Production Company City: Los Angeles

Director: Traktor

Managing Executive Producer: Fran McGivern

Head of Production: Ari Schneiderman

Executive Producer: Mungo Maclagan

Producer: Richard Ulfvengren

Director of Photography: Linus Sandgren

Production Designer: Timothy Moen

Costume Designer: Liz Botes

Editorial Company

Company Name: Arcade

Editing Company City: Los Angeles and New York City

Editors: Jeff Ferruzzo and Paul Martinez

Assistant Editors: Chris Messier and Eliza Kanter

Executive Producer: Crissy DeSimone

Senior Producers: Kirsten Thon-Webb and Adrienne Tararin

Audio Mix

Company Name: Lime Studios

Audio Mixer: Rohan Young

Audio Assistant: Jeremy Nichols

Executive Producer: Susie Boyajan

VFX Company

VFX Studio: The Mill

VFX Supervisor – 3D Lead: Graeme Turnbull

VFX Supervisor – 2D Lead: Rod Jimenez Baena

Producer: Amina Hussain

Executive Producer: Mark Driscoll

Creative Director: Morten Vinther

Managing Director: Anastasia von Rahl

Color

Company Name: The Mill

Colorist: Mark Gethin

Color Assist: Nate Seymour

Color Producer: Jessica Amburgey

Senior Executive Producer: Meghan Lang Bice

Music & Sound Design

Music & Sound Design: Human

Creative Director: Gareth Williams

Head of Sync and A&R: Kamela Anderson

EP: Carol Dunn

Specific to Anthem : 60

Composer: Seth Fruiterman

Composer: Morgan Visconti

Sound Designer: Gareth Williams

Genres: Visual VFX, Comedy

Categories: Utilities, Internet

Goodby Silverstein & Partners, Tue, 10 May 2022 15:36:49 GMT