Goodby Silverstein & Partners
Tue, 10 May 2022 15:36:49 GMT
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The Office’s Ed Helms Is 'Unbeatable' in Xfinity's Spot from Goodby, Silverstein & Partners
The 'Unbeatable Internet' directed by Traktor spans TV, social and digital
On Monday, May 9, 2022, Xfinity kicks off a campaign to promote its new 'Unbeatable Internet'. The new campaign, by Goodby, Silverstein & Partners, San Francisco, spotlights how Xfinity Internet can help you do anything – just like the everyday characters Helms is known to portray on the big screen – so that one can be 'unbeatable'.
The effort spans TV, social and digital. In the campaign, Xfinity Internet catapults Helms through outer space, with speeds faster than a gig. The incredible bandwidth of Xfinity’s newest supersonic gateway, connecting hundreds of devices at once, allows Helms to duplicate himself to achieve ultimate productivity.
Helms is not alone in his endeavour to be unbeatable – he has his sidekicks, Evander Holyfield, who brings the cybersecurity protection of Xfinity’s Advanced Security feature to life by protecting Helms from hackers in a coffee shop, and FaZe Swagg, from FaZe Clan battles a villain in partnership with Helms in a virtual game they are playing.
“America’s favourite best friend, Ed Helms, perfectly embodies the spirit of supersonic WiFi and how with Xfinity Internet, anyone can be unbeatable,” said Sophie Ahmad, EVP and CMO, Comcast Cable. “Only Xfinity Internet brings together the best connection, fastest speeds, complete security, and all-around best experience to deliver truly unbeatable Internet.”
Jim Elliott, executive creative director, GS&P, comments: “The internet is so much at the center of our lives these days, connecting us instantly to all those things that bring us excitement and joy. Nobody does that better than Xfinity, so we thought…let’s make that excitement and joy palpable and electrifying for viewers. Let’s put our Supersonic WiFi in the hands of a relatable guy like Ed and watch him become a wide-eyed, white-knuckled superhuman.”
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Credits
Client: Comcast
Brand: Xfinity
Campaign Name: Unbeatable Xfinity
Agency: Goodby Silverstein & Partners
Client
Executive Vice President, CMO: Sophia Ahmad
Senior Vice President, Brand Marketing, Messaging and Media: Peter Intermaggio
Senior Vice President, Brand Marketing & IMC: Todd Arata
Vice President, Brand Marketing Communications: Dustin Hayes
Executive Director, Brand Marketing Communications: Rose Holden
Director, Brand Marketing Communications: Erica Buchholz
Specialist, Brand Marketing Communications: Sarah Kezbari
Agency
Chief Creative Officer: Margaret Johnson
Executive Creative Director: Jim Elliott
Creative Directors: Jon Wolanske, Felipe Lima, Tristan Graham, Jon Wyville
Art Director: Jack Woodworth
Copywriter: Rob Katzenstein
Digital/Social Creative
Copywriter: Dominic Johns
Art Director: Jake Peterson
Account Services
Managing Partner: Leslie Barrett
Executive Group Account Director: Chad Bettor
Account Director: Kirsten Tsitsos, Katie Freedman
Account Manager: Morgan Wehsener, Analisa Cortes
Assistant Account Manager: Sydney Watson, Ayo Ehindero
Brand and Communication Strategy
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Director of Brand Strategy: John Thorpe
Group Strategy Director: Kelly Evans-Pfeifer
Communication Strategy Director: Maren Severtson
Group Director Research Data & Analytics Strategist: Taylor Grant
Communication Strategist: Shneur Silverstein
Production
Executive Producer: James Horner
Senior Producer: Lori Pisani
Digital/Social Production
Senior Producer: Alisa Latvala
Producer: Nick Goldsmith
Associate Producer: Abbie Leigh, Hanna Hegnell
Business Affairs
Director of Business Affairs: Judy Ybarra
Associate Business Manager: Brittany Longden
Production Company
Company Name: Stink Films
Production Company City: Los Angeles
Director: Traktor
Managing Executive Producer: Fran McGivern
Head of Production: Ari Schneiderman
Executive Producer: Mungo Maclagan
Producer: Richard Ulfvengren
Director of Photography: Linus Sandgren
Production Designer: Timothy Moen
Costume Designer: Liz Botes
Editorial Company
Company Name: Arcade
Editing Company City: Los Angeles and New York City
Editors: Jeff Ferruzzo and Paul Martinez
Assistant Editors: Chris Messier and Eliza Kanter
Executive Producer: Crissy DeSimone
Senior Producers: Kirsten Thon-Webb and Adrienne Tararin
Audio Mix
Company Name: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Jeremy Nichols
Executive Producer: Susie Boyajan
VFX Company
VFX Studio: The Mill
VFX Supervisor – 3D Lead: Graeme Turnbull
VFX Supervisor – 2D Lead: Rod Jimenez Baena
Producer: Amina Hussain
Executive Producer: Mark Driscoll
Creative Director: Morten Vinther
Managing Director: Anastasia von Rahl
Color
Company Name: The Mill
Colorist: Mark Gethin
Color Assist: Nate Seymour
Color Producer: Jessica Amburgey
Senior Executive Producer: Meghan Lang Bice
Music & Sound Design
Music & Sound Design: Human
Creative Director: Gareth Williams
Head of Sync and A&R: Kamela Anderson
EP: Carol Dunn
Specific to Anthem : 60
Composer: Seth Fruiterman
Composer: Morgan Visconti
Sound Designer: Gareth Williams
Genres: Visual VFX, Comedy
Categories: Utilities, Internet
Goodby Silverstein & Partners, Tue, 10 May 2022 15:36:49 GMT
