‘The Observer Ethical Awards’

To promote and encourage participation in The Observer Ethical Awards, BBH London has created a playful series of press and digital adverts. The campaign takes a lighthearted look at the subject of ethical issues, implying that those who've left if too late to make ethical changes will be reincarnated as an insect. 

Never switched your lights off? Didn't buy Fairtrade? You'll be a dung beetle in your next life, for sure.

Credits

Client:  The Observer

Campaign:  The Observer Ethical Awards 

BBH Creative Team: Martha Riley & Richard Glendenning

BBH Associate Creative Director: Carl Broadhurst & Peter Reid

BBH Deputy Executive Creative Director: David Kolbusz

BBH Team Manager: Jonny Price

BBH Team Director: Jon Barnes

BBH Strategy Director: Agathe Guerrier

BBH Strategist: Alana King

BBH Producer: Sally Green

BBH Digital Producer: Sam Bowden & Richard Atkins

Typographer: James Townsend