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The NRMA Launches New ‘This is Roadside Assistance’ Campaign via Saatchi & Saatchi

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Campaign showcases the unique culture of The NRMA and the connection between its people and members.

The NRMA Launches New ‘This is Roadside Assistance’ Campaign via Saatchi & Saatchi

The NRMA Roadside Assistance has this week launched its new brand campaign via Saatchi & Saatchi Australia, focusing on what The NRMA does best: getting its members moving no matter the situation.

The connection between The NRMA and its people and members comes to life through a variety of locations and member call-out scenarios, highlighting what true roadside assistance means and how The NRMA patrol team goes that extra mile to help. With more vehicles in more locations and more trained technicians, when members drive further afield, they still have access to The NRMA’s national network of patrols to ensure they keep moving.

It serves as a reminder that whilst there are a number of other providers within the market that may claim to ‘offer’ roadside assistance, only The NRMA offers the real thing.




Says NRMA General Manager of Marketing, Darren Jones: “The NRMA has an unrivalled history of keeping Aussies moving. Members of The NRMA know wherever they go and no matter what happens, The NRMA will always lend a helping hand to keep them moving to where they would rather be. This campaign seeks to reinforce the lengths that The NRMA and our technicians will go to help our members”.

Adds Saatchi & Saatchi Chief Creative Officer, Mike Spirkovski: “Everyone knows that having car problems isn’t fun. It’s stressful and people just want to get going. This campaign is designed to showcase those situations and importantly reinforce how far The NRMA will go. Every time”.

The integrated campaign is currently airing across broadcast television, online video, radio, digital and on social platforms. Media is being handled by Spark Foundry.

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Creative Agency: Saatchi & Saatchi Australia

Chief Creative Officer: Mike Spirkovski

Head of Planning: Graham Sweet

Creative Director: Sam Chappell

Senior Art Director: Simon O’Neill

Senior Copywriter: Anton Posa

Group Business Director: James Tracy-Inglis

Senior Business Director: Claire Thompson

Business Director: Liz Stephens

Senior Broadcast Producer: Michael Demosthenous

Integrated Producer: Gary Clarke

Production House: Scoundrel

Director: Luke Shannahan

Executive Producer: Kate Gooden

Executive Producer: Adrian Shapiro

Integrated Production House: Louis&Co

Photographer: Dick Sweeney

Executive Producer: Louis Molines

Producer: Penny O’Brien

Music & Sound House: Squeak E. Clean Studios

Sound Design: James Martell

Music Composer: Jesse Watt

Executive Creative Producer: Karla Henwood

Post-Production Support: Prodigious Australia

Executive Producer: Ash Weaver

Media Agency: Spark Foundry

Marrion Bell: Client Partner

Jake Woodley: Associate Director

Georgie Brady: Senior Planning Executive

Juha Lauren: Digital Activation Manager

Client: The NRMA

General Manager, Marketing: Darren Jones

Senior Manager, Acquisition Marketing: Charm Hearne

Senior Brand and Creative Director: Marie Ferrett

Acquisition Marketing Manager: Jenna Dacic

Brand Communications Manager: Angela Tobin

Genres: People

Categories: Insurance, Finance

Saatchi & Saatchi Sydney, Wed, 24 Mar 2021 23:22:56 GMT