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The Noid Springs Onto TikTok in Domino’s Dance Challenge #AvoidTheNoid

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80’s Domino’s antagonist The Noid returns for TikTok campaign

The Noid Springs Onto TikTok in Domino’s Dance Challenge #AvoidTheNoid

After the sudden return of the famed 80’s Domino’s antagonist The Noid, the brand villain is bounding onto TikTok with his attempt at a dance challenge gone awry. 

The Noid begins his short to the tune of Pat Benatar’s 'Hit Me With Your Best Shot,' only to scramble his steps and throw an ear-tugging tantrum. Users can duet to the dance and ‘avoid The Noid’ along with his weapon of choice before the Pizza Crusher makes a classic reappearance. Audiences can use the official #AvoidTheNoid hashtag to put their own spin on the encounter. 

Click HERE to view the brand duet with @basementgang TikTok trio, who boasts 3.6M followers and 74.7M likes.

The Noid was initially introduced in 1986 and has remained a fan favorite and brand wink-nod since, featured in teasing snippets on merchandise and easter eggs leading up to Spring 2021 relaunch.  

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Client: Domino's

Agency: WIP (Work In Progress)

Music Company: Butter Music + Sound

Executive Producer: Annick Mayer

Music Supervisor: Kayla Monetta

Coordinator: Malayna Ellis

Artist: Pat Benatar

Label: Capitol Records

Publisher(s): Zync Music, Sony Music

Categories: Fast food, Retail and Restaurants

Press Kitchen, Mon, 14 Jun 2021 17:21:26 GMT