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Group745
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Creative in association withGear Seven
Group745

The NFL & Grey New York Unite Behind Team USA for the Olympics

08/08/2016
Advertising Agency
New York, USA
44
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NFL Films produces first-ever Olympic spot from Grey

The NFL family is supporting Team USA in the upcoming Summer Olympics and worked closely with Grey New York and the USOC to develop a campaign that showcases their support. This summer, all of the US comes together as one team to support TEAM USA and for the NFL, there's no better way to make that statement than in the NFL stadiums.

The spot opens with the slate “America has 32 Favourite NFL Teams” as groundskeepers from across the League are shown getting ready for the season, painting stencils in the end zones.  It’s revealed that they have all painted “TEAM USA.”  The moment is underscored by an original rendition of the Star-Spangled Banner recorded by award-winning indie pop star, St. Vincent, to set a reverent tone.  The end slate says simply “This summer, we are all one team” followed by the NFL’s “Football is Family” tagline.

30 and 15 second versions will run during the Olympics across NBC media properties (Bravo, CNBC, Golf Channel, MSNBC, NBC, NBC Sports Network, and USA) from 8/6-8/21.



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