Grey New York
Mon, 08 Aug 2016 13:09:12 GMT
The NFL family is supporting Team USA in the upcoming Summer Olympics and worked closely with Grey New York and the USOC to develop a campaign that showcases their support. This summer, all of the US comes together as one team to support TEAM USA and for the NFL, there's no better way to make that statement than in the NFL stadiums.
The spot opens with the slate “America has 32 Favourite NFL Teams” as groundskeepers from across the League are shown getting ready for the season, painting stencils in the end zones. It’s revealed that they have all painted “TEAM USA.” The moment is underscored by an original rendition of the Star-Spangled Banner recorded by award-winning indie pop star, St. Vincent, to set a reverent tone. The end slate says simply “This summer, we are all one team” followed by the NFL’s “Football is Family” tagline.
30 and 15 second versions will run during the Olympics across NBC media properties (Bravo, CNBC, Golf Channel, MSNBC, NBC, NBC Sports Network, and USA) from 8/6-8/21.
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Director: Rob Gehring, Bob Angelo, Shannon Furman
Executive Producer: Alison Horn @ Townhouse
Producer: Bruce McDonald, (Music) Zach Pollakoff
Production Company: NFL Films
Production Manager: Jeff Stupak
Line Producer: Liz Leafey
Edit Company: Final Cut
Editor: Ashley Kreamer and Chris Rizzo
Account Executive: Lucy Hallowell
Art Director: Mike Cicale
Chief Creative Officer: Andreas Dahlqvist
Copywriter: Evan Benedetto
Creative Agency: Grey NY
Executive Creative Director: Leo Savage and Jeff Stamp
Group Creative Director: Joe Mongognia