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The New York Times Stokes Questlove's Curiosity in Film from Joshua Kissi

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Questlove features in the next instalment of The Times independent journalism campaign from Droga5

The New York Times Stokes Questlove's Curiosity in Film from Joshua Kissi

Droga5 shares its latest campaign for The New York Times.

Featuring Questlove, the next iteration of The Times’ Independent Journalism for an Independent Life campaign takes us inside Questlove’s thought process as he reflects on the stories that impact his life and perception of the world. We also launched Story Portrait which is an interactive mobile experience where users can explore how what they read can inspire who they are.

Directed by Ghanaian-American filmmaker Joshua Kissi, the film gives a glimpse into Questlove, fresh off a Peabody Award, Times 100 (where he named Wordle his one saving grace in his speech), Roots 30th Anny and Oscar, his daily routine and the power of manifestation and meditation (i.e. writing in his ‘dream pad’ and talking to the universe), his Wordle obsession and the community he has created around it, and how guest essays, new music critiques and reporting on places or people he admires help him evolve personally and professionally by offering new perspectives about the world and himself. 

The film was shot at the iconic Electric Lady Studios in Greenwich Village where Questlove took up residence and produced multiple albums between 1996 and 2002. It will be featured at the Tribeca Film Festival and shown in independent theatres across the US in addition to TV, digital, print, out-of-home, social and audio spots. 

As part of the campaign launch, The Times is encouraging all subscribers to explore how what they read can inspire who they are by launching a new interactive mobile experience, Story Portrait. Available on The New York Times app or at starting June 13th, The Story Portrait tool pulls from a subscriber’s reading habits to create a unique composite of journalism headlines that draws on a collection of 50,000+ Times articles, translates subscribers’ reading history into headlines, and creates a custom, shareable image. 

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Client: The New York Times

Campaign: “Independent Journalism for an Independent Life”

Client: New York Times

Chief Executive Officer: Meredith Kopit Levien

Chief Marketing & Communications Officer: David Rubin

SVP, Head of Marketing: Amy Weisenbach

Vice President, Creative, Marketing: Laura Forde

Executive Director, Brand Marketing: Chanelle Kalfas

Director, Brand Marketing: Peter Lauer

Managing Director, Marketing Audience Insights: Brenna King Schleifer

Director, Marketing & Media Strategy: Jessica Worthington

Director, Head of Earned Media Marketing: Holly Harnisch

Brand Strategy Consultant: Iain Newton

Head of Photo and Art Buying, Marketing: Brenda Hutchings

Director, Project Management, Brand Marketing: Blair Ecton

Project Manager, Brand Marketing: Janelle Whitehurst

Associate Creative Director, Marketing: Jordan Jacobson

Senior Brand Writer, Marketing: George Chapman Jr.

Brand Writer, Naming Lead: Dash Turner

Designer, Marketing: Jessica Huang

Senior Manager, Brand Media Marketing: Alison Carlson

Graphic Designer: Alex Van Dorp

Senior Manager, Photo and Art Buying: Miriam Hsia

Manager, Photo and Art Buying: Karen Sutorius

Associate Photo Editor, Marketing: Aaron Tejada

Senior Manager, Social Video, Marketing: Tessa Modi

Associate Motion Designer, Marketing: Tandis Shoushtary

Senior Manager of Audio, Marketing: Matt Lewkowicz

Audio Producer, Marketing: Sam Posner

Software Engineer, Media Innovations: Claire Cecil

Web Developer, Email Solutions: Megan Allas

Senior Analyst, Brand Marketing Analytics: Sammy Stolzenbach

Manager, Email/Landing Page Solutions: Julio Vela

Senior Program Manager: Alannah Spaulding

QA Manager: Alena Burava

QA Analyst: Marina Sukhova


Agency: Droga5 NY

Co-Chief Creative Officer: Tim Gordon

Executive Creative Director: Laurie Howell

Executive Creative Director: Toby Treyer-Evans

Sr. Copywriter: Lorne Heller

Sr. Art Director: Justin Luu

Sr. Copywriter: Sara Muchnick

Sr. Art Director: Jessica Pester

Designer: Hua Chen

Designer, Story Portrait: Samantha Lee

Co-Head of Film and Content: Ruben Mercadal

Senior Producer, Film: Volney Guzman

Associate Producer, Film: Hugh Copeland

Director of Innovation, Story Portrait: Justin Durazzo

Interactive Producer, Story Portrait: Dakota Brockman

Associate Director, Business Affairs: Dan Simonetti

Senior Talent Manager: Sunny Valencia

Senior Business Affairs Manager: Ann Marie Turbitt

Senior Traffic Manager: Mary Thornton

Senior Music Supervisor, Film: Mike Ladman

Music Supervisor, Film: Brandy Ricker

Director, Art Production: Cliff Lewis

Executive Producer, Print: Alyssa Dolman

Sr. Art Producer: Caroline Fahey

Chief Brand Strategy Officer: Harry Román-Torres

Strategy Director: Carmen VonPatterson

Group Communications Strategy Director: Justin Schneider

Brand & Communications Strategist: Katherine Lee

Executive Group Account Director: Lea Mastroberti

Account Director: Amanda Lederman

Account Manager: Anoria Safadi


Production Company, Questlove: Division 7

Director: Joshua Kissi

Co-Managing Director/EP: Kamila Prokop

Co-Managing Director/EP: David Richards

Producer: Saul Germaine

1st AD: Donna Imbarrato

Director of Photography: Michael “Cambio” Fernandez

Production Designer: Madison Hatch

Production Company, Story Portrait: Hello Monday

Senior Producer: Nicole Maisonville

Senior Creative Technologist: Terkel Gjervig

Creative Developer: Virgil Spruit

Designer: Toni Größchen

Senior Designer: Casper Holden


Wardrobe Stylist: Kah Li

Hair Stylist: Elliot Simpson

Make Up: Maria C Scali


Editorial House, Questlove: Cut+Run NYC

Editor: Beau Dickson

Assistant Editor : Eli Beck - Gifford

Senior Producer: Diana Méndez

Executive Producer: Ellese Shell

Managing Partner: Lauren Hertzberg

Post Production

Post Production, Questlove: The Mill

Executive Producer: Luis Martin

Production Supervisor: Matthew Engel

Associate Producer: Claire Stiefel

Finishing Lead: Anton Anderson

Finish Artist: Ruairi Twohig

Design Lead: Laura Nash

Designer: Yimeng Sun


Colour Studio, Questlove: Colour With Primary

Colourist: Kya Lou

Producer: Diane Valera


Sound House, Questlove: Wave Studios

Sound Designer & Mixer: Aaron Reynolds

Executive Producer: Vicky Ferraro

Producer: Eleni Giannopoulos


Music, Questlove: Black Sugar by The Three Sounds

Photography, Questlove

Photographer: Joshua Kissi


Categories: Newspapers, Media and Entertainment

Droga5 New York, Tue, 14 Jun 2022 09:31:46 GMT