The New York Public Library has joined forces with the independent advertising and creative agency, Mother in New York, to create “Insta Novels,” a revolutionary new program that will bring digital novels to Instagram, and make some of the world’s most classic pieces of literature more accessible to the masses.
The program, created by Mother in New York and developed in partnership with the New York Public Library, aims to make some of the greatest stories ever written more accessible to every New Yorker and Instagram user. The program will launch on the Library’s Instagram account (@nypl) on August 22 with a newly digitized version of Alice in Wonderland by Lewis Carroll. The novel is illustrated by well-known designer Magoz (@magoz). Mother searched for designers with significant presence on Instagram in creating the program.
In the coming months, two other novels in the program will be released on the Library’s account: “The Yellow Wallpaper,” a short story by Charlotte Perkins Gilman illustrated by Buck (@buck_design), and Metamorphosis, a novella by Franz Kafka illustrated by César Pelizer (@cesarpelizer).
Here’s how it works: the full book, short story, or novella is uploaded into Instagram “Stories,” complete with unique and engaging design elements. The Instagram-specific design includes stills and videos that mirror the unique layouts of the original works. The background is a warmer white that’s easy to read on screen, and the font is Georgia, a typeface that pays homage to the history of the written word in both print and digital (it was one of the first serif fonts ever designed for screen to make long form text more pleasing and legible).
Readers rest their thumbs on the screen to hold the page. They lift their thumbs to turn the page. The thumb holder also doubles as a flipbook: if a reader lets the book run they see an animation.
Using the “Highlights” feature, each novel is saved as a work of digital literature that readers can access at any time. This essentially turns “Highlights” into a digital bookshelf.
“Instagram unknowingly created the perfect bookshelf for this new kind of online novel. From the way you turn the pages, to where you rest your thumb while reading, the experience is already unmistakably like reading a paperback novel," said Corinna Falusi, Partner and Chief Creative Officer, Mother in New York. "We have to promote the value of reading, especially with today's threats to American system of education."
“This project is directly in line with the Library’s mission is to make the world’s knowledge accessible to all,” said Carrie Welch, The New York Public Library’s Chief of External Relations. “It’s appropriate that one of the first works we’re using is Metamorphosis, because in collaboration with Mother, we are completely transforming the way people look at this popular social media platform, and reimagining the way people access the classics.”
Those hooked on reading via “Insta Novels” can find other, traditional e-books by downloading The New York Public Library’s e-reader app SimplyE and immediately browsing thousands of public domain titles. They can also expand their options by applying for a digital New York Public Library card and borrowing other titles from the Library’s extensive e-book collection.
The New York Public Library is a free provider of education and information for the people of New York and beyond. With 92 locations—including research and branch libraries—throughout the Bronx, Manhattan, and Staten Island, the Library offers free materials, computer access, classes, exhibitions, programming, and more to everyone from toddlers to scholars, and has seen record numbers of attendance and circulation in recent years. The New York Public Library serves more than 18 million patrons who come through its doors annually and millions more around the globe who use its resources at here
. To offer this wide array of free programming, The New York Public Library relies on both public and private funding. Learn more about how to support the Library at nypl.org/support.
Mother is the independent home to the creative community, founded in 1996 in the UK, with offices in London, New York, LA, Shanghai and Singapore and Buenos Aires. Mother sets itself apart by generating highly creative campaigns, outstanding design, and effective strategy for a roster of top clients, including Target and Stella Artois.