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The New York Lottery Makes it Rain with the 'Cash Court' from McCann NY

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Stunt sees New Yorkers rewarded with cold hard cash for scoring hoops

The New York Lottery Makes it Rain with the 'Cash Court' from McCann NY

Champions of Cash is a new kind of Scratch-Off ticket. It allows New Yorkers to play immersive sports games in 3D on their phone. All they have to do is scan the ticket with the NY Lottery 3D app. Players choose from basketball, baseball, football, or soccer which then reveal the winnings on each ticket. 

It’s the NY Lottery’s most immersive playing experience. So, McCann New York launched the ticket with a stunt that immersed real New Yorkers in the game. The Cash Court brings the 3D world of Champions of Cash into the real world, onto a real New York City basketball court, and takes the game to whole new dimension.

The integrated campaign launched today and spans TV, Digital, Social, POS (Retail).

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Post Production / VFX

Creative Director: Colin Stackpole, Jon Magel

Director: Mathew K. Esolda

Flame: Andrew Rea

Post Production Company: Light of Day

Producer: Sebastian Greene, Cara Flynn

Senior Producer: Anna Petitti

Production Company

Director: Paul Iannacchino

Executive Producer: Steve Wi, Phyllis Koenig

Production Company: Raucous Content

Line Producer: Cody Ryder


Edit Assistant: Josh Berger

Edit Company: Cosmo Street

Editor: Aaron Langley

Producer: Anne Lai

Creative Agency

Account Executive: Denis Mahon, (Assistant) Ellery Gitkin

Account Supervisor: Molly Vossler

Art Director: Jacqueline De Berry

Chief Creative Officer: Eric Silver

Chief Production Officer: Nathy Aviram

Copywriter: Morgan Mack

Creative Agency: McCann NY

Executive Creative Director: Mat Bisher & Dan Donovan

Executive Producer: Christine Lane

Integrated Producer: Craig Sklaver

Senior Art Director: Johan Leandersson

Senior Copywriter: Andy Sciamanna

Senior Strategist: Alexandre Nguyen

Strategy Director: Laura Frank

Categories: Gambling, Sports and Leisure

McCann North America, Fri, 31 Mar 2017 09:37:04 GMT