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The New Tchami Promo is a Classic Story of Yin and Yang

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Partizan's Sing J Lee explores duality in new music video for World To Me

The New Tchami Promo is a Classic Story of Yin and Yang

Partizan director Sing J Lee describes his new promo for Tchami as ‘a classic story of yin and yang’. The film was shot in Shanghai - apart from the final scene - and focuses on the youth of China’s rural towns being attracted to the excitement of modern cities like Shanghai.

Sing says of the project: "The story came from tangents of several personal projects I have been developing about cultural duality as a British-born Chinese man. I wanted to explore a duality in a more intimate setting, in the same country, as opposed to two different cultures and countries."

The end result is a beautifully shot film that follows the story of a young rural girl who has been seduced by the relentless modernism of a new city and all that it offers, only to find out that this new lifestyle soon takes its toll. The film is authentic, fast-paced and exciting, echoing the girl’s experience. The rawness of the film is emphasised by Sing’s use of non actors; all of the cast are real friends and acquaintances from Shanghai.

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Post Production / VFX

VFX: GloriaFX


Editor: Vid Price @ trim

Production Company

Director: Sing J Lee

DOP: Kristof Brandl

Executive Producer: Laura Jones

Producer: Laure Salgon, Billy Starman

Production Company: Partizan

Record Label

Video Commissioner: Chris Clavadetscher

Genres: Storytelling

Categories: Music video, Short films

Partizan London, Fri, 28 Jul 2017 14:29:32 GMT