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The New OK Go Promo Might Just Blow Your Mind

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Editors' Choice: Motorised unicycles, umbrellas and the band's most ambitious choreography yet

The New OK Go Promo Might Just Blow Your Mind

Damian Kulash, the man who earned his place in music video history by popping his band on some treadmills and making them dance in 2006, is back with another ambitious promo for OK Go.

The video for 'I Won't Let You Down', a track from the band's new album 'Hungry Ghosts', sees the band join a cast of hundreds to create a huge-scale choreography involving Honda's 'Unicub' motorised unicycles  and umbrellas.



Devised by Japanese independent agency Mori Inc (the agency's Morihiro Harano was also creative director on the video), the promo is co-directed by Kulash and Kazuaki Seki.

The video follows the one-shot wonder 'The Writing's On the Wall', which was released in June this year and has already clocked up over 11 million views.

CREDITS:


Creative Director: Morihiro Harano

Art Director: Jun Nishida

Director: Kazuaki Seki and Damian Kulash, Jr. 

Choreographer: furitsukekagyou air:man


Cameraman: Makoto Okuguchi

Lighting: Akiyoshi Irio

GRIP: Takashi Taniguchi

DIT: Taito Oyama

Multi-Copter Pilot: Kenji Yasuda

Stylist: Kazuki Yunoki

Hair Make: Asuka Fujio

Sound Operator: Isao Yoshida

Location Coordinator: Kyohei Kitamura 

Online Editor: Shunsuke Kakuuchi, Takashi Tanaka 

Colorist: Shigeyuki Toriumi

Translator: Aiko Ishikawa, Ryuzo Tsutsui, Sumire Matsumura


UNI-CUB: Kazuyuki Iwata, Hirokazu Hara, Shinichiro Kobashi, Makoto Hasegawa

Mass Games Design + Previsualization: Daisuke Sasaki, David Robert, Munechika Inudo, Yoshifumi Sadahara, Gilles Brossard

Interactive: Ryo Tsukiji, Kousei Motoyoshi, Nobuaki Arikata, Kenshiro Nakashima, Junichi Arakawa, Masanobu Ishii, Yusuke Kitani

Making-of: Makoto Kubota


Assistant-director: Hideaki Jinbo

Production Manager: Satoshi Miyata 

Agency Producer: Shiro Miyamoto, Naoyuki Masuda, Misato Tachibana

Producer: Mitsuru Yamamori


Cast: OK Go

Cameo: Perfume

Special thanks to: the school girl dancers and Honda


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Genres: Choreography

lbbonline.com, Mon, 27 Oct 2014 13:45:22 GMT