The New OK Go Promo Might Just Blow Your Mind
Damian Kulash, the man who earned his place in music video history by popping his band on some treadmills and making them dance in 2006, is back with another ambitious promo for OK Go.
The video for 'I Won't Let You Down', a track from the band's new album 'Hungry Ghosts', sees the band join a cast of hundreds to create a huge-scale choreography involving Honda's 'Unicub' motorised unicycles and umbrellas.
Devised by Japanese independent agency Mori Inc (the agency's Morihiro Harano was also creative director on the video), the promo is co-directed by Kulash and Kazuaki Seki.
The video follows the one-shot wonder 'The Writing's On the Wall', which was released in June this year and has already clocked up over 11 million views.
CREDITS:
Creative Director: Morihiro Harano
Art Director: Jun Nishida
Director: Kazuaki Seki and Damian Kulash, Jr.
Choreographer: furitsukekagyou air:man
Cameraman: Makoto Okuguchi
Lighting: Akiyoshi Irio
GRIP: Takashi Taniguchi
DIT: Taito Oyama
Multi-Copter Pilot: Kenji Yasuda
Stylist: Kazuki Yunoki
Hair Make: Asuka Fujio
Sound Operator: Isao Yoshida
Location Coordinator: Kyohei Kitamura
Online Editor: Shunsuke Kakuuchi, Takashi Tanaka
Colorist: Shigeyuki Toriumi
Translator: Aiko Ishikawa, Ryuzo Tsutsui, Sumire Matsumura
UNI-CUB: Kazuyuki Iwata, Hirokazu Hara, Shinichiro Kobashi, Makoto Hasegawa
Mass Games Design + Previsualization: Daisuke Sasaki, David Robert, Munechika Inudo, Yoshifumi Sadahara, Gilles Brossard
Interactive: Ryo Tsukiji, Kousei Motoyoshi, Nobuaki Arikata, Kenshiro Nakashima, Junichi Arakawa, Masanobu Ishii, Yusuke Kitani
Making-of: Makoto Kubota
Assistant-director: Hideaki Jinbo
Production Manager: Satoshi Miyata
Agency Producer: Shiro Miyamoto, Naoyuki Masuda, Misato Tachibana
Producer: Mitsuru Yamamori
Cast: OK Go
Cameo: Perfume
Special thanks to: the school girl dancers and Honda
