The new Land Rover Defender, a vehicle with the capability to cover all four corners of the earth, has arrived. ‘The Shape of Things to Come’ is a series of symbolic films created by agency Spark44 to mark the occasion.
The idea was to inherently link Defender’s unique iconic shape with the most challenging outdoor conditions and places, and to show its world-beating capability as we did so.
After the Defender drives through some incredibly testing environments, it is revealed that the terrain it has just conquered is in the shape of the vehicle itself.
These epic terrains include far-flung deserts, frozen mountains and stormy coastlines. The ultimate locations for the ultimate off-road vehicle.
Lee Aldridge, creative director says: "The ‘Shape of Things to Come’ launch campaign takes the all-conquering New Defender back to its spiritual home in a truly striking way."