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The New Kia Sportage Campaign Takes You on an Endless Journey of Inspiration

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Innocean Berlin teams up with BGWTBLD on 'Built for Endless Inspiration'

The New Kia Sportage Campaign Takes You on an Endless Journey of Inspiration

Kia Europe presents the next generation of its best-selling model, the all-new Sportage.

Together with its agency of record Innocean Berlin and production company BGWTBLD, the Korean car maker is launching the 'Built for Endless Inspiration' campaign, starring the Paris-based artist Taisiia Cherkasova behind the wheel.

Describing the rationale behind the campaign, Ricardo Wolff, executive creative director of Innocean Berlin says: “The all-new Sportage is setting new benchmarks for the SUV segment in Europe. It comes packed with best-in-class connectivity, entertainment and safety features, that enable you to go and explore the world, discover new places, and live a more inspired life through movement – which is what the new Kia brand is all about."

The centerpiece of the integrated campaign is a film directed by Jaron Albertin, with cinematography by Monika Lenczewska, where different people become part of an unexpected chain of inspiration that starts when Taisiia plays a song in her car.

Staying true to the creative concept, the song 'Heartbeat', performed by WAVE with Gustavo Bertoni on the vocals, has been especially engineered to inspire. Ricardo Wolff adds: “The track has been produced with “move.ment“ – an instrument created by Kia that reproduces original sounds of nature and gets listeners into a creative state of flow."

The campaign, entirely shot in Madrid, includes images by the photographer-duo BAM, along with a dedicated content piece for Instagram, where Taisiia Cherkasova reveals how she finds inspiration and provides insights into her own creative process.

'Built for endless inspiration' is scheduled to go live across Europe from January 2022 on social media, TV, print, OOH and radio. 

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Client: Kia Europe

Marketing Director: David Hilbert

General Manager Communication: Dante Zilli

Senior Campaign Manager : Eric L. Frost

Campaign Manager : Eszter Szücs

Assistant Campaign Manager : Ilaria Rossini

Advertising Agency: INNOCEAN Worldwide Europe GmbH

Chief Creative Officer: Gabriel Mattar

Executive Creative Director: Ricardo Wolff

Chief Operating Officer: Jonathan Hill

Creative Directors Campaign : José Gomes / Pedro Lourenço

Associate Creative Director : Anna Berlin

Creative Director Product: Igor Karpalov

Art Director: Meri Giorgobiani, Thomas Bengtson

Jr. Art Director : Leon Lirim Celay, Elena Marin

Copy Writer: Manuela Rondón, Giovanna Pereira

Jr. Copywriter: Javier Granados, Clara von Heintze

Business Director: Alessia Bellini

Account Director : Melanie McMillan

Account Manager : Maria Dimitrova

Account Manager Digital: Špela Viduč, Michael Dunker

Head of Production : Fabian Barz

Sr. Producer : Michael Endres

Director : Jaron Albertin

DOP : Monika Lenczewska / Bernd Wondolek

Production Company : BWGTBLD GmbH

Managing Director : Philipp Preischl

Producer : Tom Erhardt

Line Producer : Antonia Pahlke

Postproduction Producer: Victor de Castillo

Music Production: DaHouse

Composer: WAVE

Song-Title: Heartbeat (feat. Gustavo Bertoni)

Sound Studio: DaHouse

Categories: Automotive, Cars

Innocean Worldwide Europe, Tue, 11 Jan 2022 09:49:11 GMT