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The New Blank Bakes in Delicious Design for Food Network Challenge

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For the rebrand, The New Blank developed a bold sequence that conveys the sense of invention and planning that’s baked into the show

The New Blank Bakes in Delicious Design for Food Network Challenge
Truthfully, most people have become a little obsessed with baking these days. But for The New Blank, the cake craze was sparked with the opportunity to rebrand the classic Food Network Challenge. Cake decorators, sugar artists, and chocolatiers come together for the ultimate sugar buzz on the binge-worthy show.

Once The New Blank established the vernacular, they went to work on getting it to read well in quick bursts. The team created the tent fabric in 3D with the ability to update quickly for new art to promote different themes throughout the year. The designers initial sketches for the cake ended up being used in the blueprint art that is featured prominently in the graphics package. Eat it up, here.

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CLIENT

Client: Food Network

PRODUCTION

Director of Production and Operations, Brand Creative: Theresa Medina

Design Director: Brian Keenan

Art Director: Gregory St. Amand

Production Coordinator: Madeline Malloy

Print Production Manager: Darchelle McCeary

Animation/Design Studio: The New Blank

Executive Creative Director: Bobby Hougham

Creative Director: Eric Edwards

Designed by: Eric Edwards, Marcus Kulik, Vince Diga, Mariana Silva

3D: Marcus Kulik, Bryce Stines, Miguel Delcan

Animation team: Eric Edwards, Marcus Kulik, Roberto Brambila, Bryce Stines

Producer: Andrew Kobliska

Executive Producer: Sevrin Daniels

Categories: Media and Entertainment, TV and Radio

The New Blank, Thu, 21 May 2020 08:41:03 GMT