The NatWest Group has responded to the National Emergencies Trust (NET) Coronavirus Appeal to provide support to those affected by the Coronavirus outbreak with its Donation Doubler campaign. The campaign is now live on social and TV. The National Emergencies Trust Coronavirus Appeal was launched in March by Prince William, Duke of Cambridge with the money raised being distributed to those who need it most, through a number of charitable organisations across the UK.
The&Partnership’s new campaign for the NatWest Group emphasises the incredible difference we can make to our communities when we pull together. The campaign asks the public to give what they can to the National Emergencies Trust, promising to match every donation pound for pound, with the overall aim of raising £10 million. NatWest Group ambassadors Michael Vaughan, Ebony Rainford-Brent and Dylan Hartley all feature, as well as NatWest colleagues, including CEO Alison Rose, members of the public and a food bank worker.
Micky Tudor, executive creative director at The&Partnership said: “The work is all about what a difference we can make when we pull together. And that was personified in this production. Written in London, co-ordinated in Edinburgh and self-shot by people everywhere in between. A team effort in every sense.” Cheryl Toner, marketing director at NatWest commented: “We are delighted to be supporting the National Emergencies Trust for this incredibly important cause, driving donations by matching every penny people give.”
Self-shot all over the country, they appear either at home or in NatWest branches and call centres. The campaign was produced by The&Partnership Studio based in-house at the NatWest Group in Edinburgh.
General Lord Dannatt, chairman of the National Emergencies Trust added: “The fundraising that NatWest Group’s customers have been able to do is phenomenal, and with their Donation Doubler campaign this will make the funds go even further. We want to thank our friends at NatWest Group and their customers for helping make a real difference in the lives of those who have been hardest hit by this crisis.”
Donations can be made at this website
ECD: Micky Tudor and Yan Elliott
Creative Director: Sam Willard
Creative: Dan Dehlavi
Planning Partner: Rebecca Munds
Senior Planner: Flora Proudlock
Managing Director: Gary Simmons
Business Director: Alison Tidman
Senior Account Manager: Joanna McClatchey
Head of Film and Creative Services Hub: Steven Rawlinson
Editor: Simon Blakeley
Director/Editor: Ewan Fletcher