The Natural Confectionery Company says 'Being a Kid Never Changes' via Saatchi & Saatchi

The Natural Confectionery Company, via Saatchi & Saatchi, has launched a new campaign called 'Being a Kid Never Changes'.

The multi-channel campaign is a reminder to those raising kids to take time out to embrace innocent childhood pleasures and to create those timeless fun-filled memories.

The story is told through a unique parallel point of view which brings a mother and daughter together in time as kids and enjoying the quintessential moments of growing up.

The campaign reflects the Natural Confectionery Company's belief that the simple joys of childhood - the freedom, the innocence and sense of possibility - are truly precious and gone before we know it.

The Natural Confectionery Company has and always will continue to make delicious fruit flavoured lollies with no artificial colours and no artificial flavours.

Agency: Saatchi & Saatchi

Client: Mondelez
Brand: The Natural Confectionery Company
Executive Creative Director: Mike Spirkovski
Creative Director: Mauricio Alarcon
Writer: Mauricio Alarcon
Associate Creative Director: Dan O'Connell
Associate Creative Director Sam Chappell
Senior Producer: Esme Fisher
Managing Partner: Catherine Harris
Senior Business Director: Luke Algar
Senior Business Manager: Samantha Russo
Production Company: Robber's Dog
Director: Ben Quinn
Director of Photography: Lachlan Milne
Editor: Bruno Barthas
Post Production: Cutting Edge
Colourist: Dwaine Hyde
Producer: Fiona Patterson
Sound: Nylon Studios
Sound Designer: James Martell
Music: Level Two
Animation: Buck