Mon, 06 Jun 2022 12:02:46 GMT
Former drummer, who’s played all over the world with La Femme, Brian Jonestown Massacre and Black Angels, Tijuana Panthers and Singapore Sling, Adam was a founding member of rock band Wall of Death. He lived in Los Angeles for many years where he collaborated with legendary acts such as Cage The Elephant and Hanni El Khatib.
Adam Ghoubali joined BETC in 2021 to lead the music supervision department. He is in charge of working with record labels and musical artists to help provide scores and soundtracks for agency projects, and collaborating with producers to create original music.
Adam> I got hired by Fabrice Brovelli, VP of BETC. I met him when I was living in Los Angeles. It was never a goal for me to work in advertising, but I was always very attentive to the music chosen in commercials and when I moved back to Paris, Fabrice asked me if I was interested in the position.
Adam> In general, I feel very fortunate that I got to tour with a bunch of my favourite bands around the world. It helps me in my role at BETC, because I got to meet hundreds of amazing bands and composers from the US, but also Morocco and all over Europe.
Adam> I’ve worked on a bunch of interesting projects since I got hired here. I would say the challenges I’ve faced are generally linked with original scores. When you get closer to the deadline and something goes wrong; the music doesn’t please everyone, and you have to find last minute solutions. It can be a little stressful, but that’s what keeps us awake and alive!
Adam> The jingle is here and has always been. At BETC, we still create a few of them every year. Jingles help define the sonic branding of a brand; they can be important. For example, some jingles that you hear will stay in your head forever, like the Bouygues Telecom one.
Adam> Absolutely. I listen to bands from the indie rock scene, UK and US, a lot these days. I love that guitars are coming back. Such as Dry Cleaning or Fontaines DC. I always keep my ears open for new music. It’s important for me to listen to all styles of music.
Adam> If I could, I would get rid of needing rights’ owners’ approval. Just kidding. Seriously, I would love it if we could get a ‘Get In Touch With The Rights’ Owners’ button directly on Spotify.
Adam> Yes, Damon Albarn and all the members of The Good, the Bad and the Queen.
Adam> It is always pleasing to see how your work is seen and perceived. Also, sound design and music sometimes tend to be overlooked in other awards competitions, so it is great to focus on these aspects that can be essential to the quality of some work.
Adam> I will be looking to see whether the music is in harmony with the overall ambiance of the film, as well as the synchronisation points, and the balance between the sound design / voice-over and the music. And after two long years of Covid, I cannot listen to another piece using sad pianos or melancholic music.
Find out more about BETC HERE
🏆 Enter here.
🏆 Eligibility window: July 1st 2021 to June 30th 2022
🏆 Early bird deadline: June 15th 2022
🏆 Final deadline: June 29th 2022
🏆 Composition, Sound, Sync, Production Music + Re-Record categories across Games, Ads, Film, TV, Trailers, Branding + Idents
⭐️ 2022’S MUSIC+SOUND AWARDS ARE SPONSORED BY: NO.8, LEMON WAX + ELEPHANT MUSIC ⭐️view more - Awards and Events
Genres: Music & Sound DesignMusic+Sound Awards, Mon, 06 Jun 2022 12:02:46 GMT