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The Muppets Bring Healing To Your Palm Through BAND-AID®

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JWT NY's new work to launch new magic vision application platform

The Muppets Bring Healing To Your Palm Through  BAND-AID®

 

BAND-AID® Brand Adhesive Bandages, a leading iconic brand of Johnson & Johnson Consumer Companies, Inc., today unveiled BAND-AID® Brand Magic Vision App featuring Disney’s The Muppets.
 
This one-of-a-kind application and platform uses augmented reality (AR) technology to provide parents with an unprecedented ability to entertain their kids during the traumatic moment of getting hurt in a way like never before. By downloading the app, parents and children can scan any of the BAND-AID® Brand Adhesive Bandages strips and boxes featuring Disney’s The Muppets to transport themselves through a magical portal into three distinct adventures and performances from the Muppets.
 
The BAND-AID® Magic Vision app featuring Disney’s The Muppets uses AR technology to merge a child’s real-life surroundings with graphics displayed on the digital screen that unlock a special world where the Muppets characters appear on your device in stunning view. Whether singing along to Kermit the Frog’s serenade, striking a pose with Miss Piggy or aiding The Great Gonzo on his daring act of lunacy, the AR app is designed to entertain and make Muppets fans forget about their boo-boos.  The free app is now available for iOS devices (iPhone 4/s or iPad2+) in the Apple App Store.
“For nearly 100 years, parents have relied on BAND-AID® Brand to help heal their kids’ cuts and scrapes, which means we have also become a part of those special, soothing and nurturing moments,” said Hugh Dineen, vice president, Johnson & Johnson Consumer Companies, Inc. “Whether through our fashion-forward bandages or through this new technology-forward app, BAND-AID® Brand is committed to providing unexpected delight during the healing process.” 
 
“The incredible success of ‘The Muppets’ movie shows that Kermit, Miss Piggy and gang are as popular as ever,” said Embola Ndi, vice president of consumable goods, Disney Consumer Products. “With the new BAND-AID® Brand Magic Vision application featuring Disney’s The Muppets, we are able to reach parents and kids in a new way by turning an everyday healing moment into a fun, captivating experience.”
 
The BAND-AID® Magic Vision app featuring Disney’s The Muppets was developed through a collaboration between BAND-AID® Brand and Disney. Through this collaboration, BAND-AID® Brand worked with Disney as well as cutting-edge technologists to create a long-term digital platform that offers a unique channel for interaction between consumers and the two brands. Co-developed by BAND-AID® Brand’s advertising agency, JWT, the app was built on Qualcomm's Vuforia SDK platform, and effectively turns a BAND-AID® Brand Adhesive Bandages into a media platform using the power of an iPhone. The app also lets users take and store live action pictures with the Muppets and directly connect to the   BAND-AID® Brand Facebook page. 
 
JWT Office: New York
Chief Creative Officers: Jeff Benjamin, Matt MacDonald, Ryan Kutscher
Executive Creative Director:  Eric Weisberg 
Creative Directors: Josh Shabtai, Rachael Birnbaum and Yana Hunt
Art Director: Bianca Guimaraes
Director of Creative Technology: Martin Legowiecki
Chief Integration Officer, North America: Mike Geiger
Chief Creative Innovation Officer, JWT New York: James Cooper 
Head of Production: Sergio Lopez
Director of Digital Production:  Suzanne Molinaro, Paul Sutton
Digital Producer: Vanessa Scanlan
Business Director: Chris Wilson
Account Executive(s): Kate Larado, Calais Zagarow
BAND-AID® Brand Team (J&J): Bryant Ison, Sean Adee
Director of Technology: Ricky Bacon
Technical Lead: William Mincy
Unity Programmer: Won Kim
IOS Developers: Karl Catigibe, Christine Reindl
Brand Director, Content Production: Caroline Coleman
Content Producer: Mustafa Imam
Project Manager: Joe Marra
Character Animations: 9k9 Interactive
Art Buyer:  Richard Cardinali
Music Producer: Dan Burt
 
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lbbonline.com, Thu, 24 May 2012 16:39:50 GMT