Halifax is famous for giving extra and the new heavyweight campaign, which includes TV, outdoor, digital and social media, celebrates how its down to earth and friendly colleagues give 'extra' to every single customer - illustrated by a range of surprising and charming characters.

For the launch of the campaign, Halifax has joined forces with Warner Bros. Consumer Products.  The first ad in the series features an iconic childhood favourite - Top Cat, the famous animated American feline who will be making his first appearance on TV since retirement in the 1980s. 

The ad tells the story of what happened when Top Cat is moved on from his trash can home by Officer Dibble. Top Cat visits a Halifax branch to get help and advice from colleagues.

The campaign launches on Friday 22nd April with the Top Cat advert first shown during Gogglebox on Channel 4 at 9.00pm.

adam&eveDDB is behind the new creative strategy. To mark the launch of the new advert, Halifax have, for the first time, commissioned ‘Global Street Art’ to create a Top Cat mural on an ‘epic’ wall in Old Street, Clerkenwell, London.  Artists will begin on the evening of Monday 25th April over 3 days and the mural will be on display until 8th May.

Russell Galley, Managing Director, Halifax said: “At Halifax we pride ourselves on doing things a little differently and giving extra to our customers. The idea is very simple – at Halifax, no matter who you are, we’re here to help.  We’re very proud that our colleagues give a friendly, down to earth and enthusiastic welcome to everyone.” 

“We’re moving into a new era; Halifax has a clear purpose to make customers better off and can stand apart as fresh, different and re-energised – we’re totally on the side of our customers.”

Catherine Kehoe, Managing Director Group Brands and Marketing, Halifax said: “No other bank could run this new campaign.  It reflects perfectly our personality and is a real celebration of how our friendly and down to earth colleagues support everyone - showing Halifax as the uniquely human face of banking.”

Mat Goff, Managing Director, adam&eveDDB, said: “We were delighted to be given the opportunity to take Halifax back to their roots: to create genuinely entertaining advertising, and to really bring to life the populist spirit of the bank and its colleagues.  We needed to find a fresh way to portray the down to earth, friendly nature of Halifax colleagues and the way they give extra to every customer no matter who they are. And what a joy to be able to bring back Top Cat to our screens. Who knows who’ll walk through the doors next time.”