The Mill London
Wed, 23 Mar 2016 11:56:22 GMT
The Mill worked with Dom & Nic, WCRS and Outsider on B&Q’s new ‘Let’s Create’ campaign. Encouraging DIY fans to think like the star of the ad, an anthropomorphic zebra, and get more creative in the home; the 30 second spot introduces viewers to Fred who begins by telling us that his parents “aren’t fans of colour” and that they “live their lives in black and white.” Fred, on the other hand, quite clearly thinks in colour and we see him using B&Q’s colour matching service to help him create his new colourful home.
VFX Supervisor Mike Chapman comments, “We had a lot of fun with this spot creating a whole family of augmented photo-real zebras full of human personalities. To ensure the believability and characterisation, we worked from the live action references of real performers delivering their lines on set wearing prosthetic model heads, created by Millennium FX. Seeing how Dom & Nic directed each character on set further helped define each zebra’s personality, which our team of animators then brought to life as CG head replacements.”
The Mill’s ECD Neil Davies comments, “It was a real pleasure to work with WCRS and was another creative opportunity to once again collaborate with Dom & Nic. I am incredibly proud of the amazing team on this project; they not only turned it around in very little time, but created an utterly photo-real family of zebras, full of subtle animation charm.”
Full Credits
Agency: WCRS
Producer: Hannah Needham
Creative Director: Katy Hopkins, Steve Hawthorne
Creatives: Jo Griffin, Tom Dixon
Account Director: Lucy Nebel
Production Company
Production Company: Outsider
Director: Dom & Nic
Producer: John Madsen
Director of Photography: Alex Barber
Editing Company: Final Cut
Editor: Ed Cheesman
Editor's Assistant: Kit Wells
VFX & Design: The Mill
Executive Producer: Reece Ewing, Misha Stanford-Harris
Producer: Elena Pagliei
VFX Supervisor: Mike Chapman
Executive Creative Director: Neil Davies
Head of Animation: Jorge Montiel
3D Lead Artist: Mike Chapman
2D Artists: James MacLachlan, Gianluca Di Marco, Stefan Susemihl, Fergal Hendrick, Eleanor Risdon, Rebecca Clay, Gavin Marler
3D Artists: Peter Agg, Sergio Xisto, Adam Darrah, Adam Dewhirst, Will Burdett, Benoit Gielly, Philip Maddock, Ashley Reemul, Ashley Tilley, Finlay Crowther, Jack Harris, Marta Carbonell, Alberto Lara, Anthony Northman, Adam Droy, Michael O’Donoghue, Philippe Moine, Jacob Gonzales, Thomas Bourret, Nick Smalley, Bridget Warrington
Colour: The Mill
Colourist: David 'Luddy' Ludlam
Modelling: Millennium FX
view more - CreativeGenres: Comedy, Visual VFX, Storytelling, Dialogue
Categories: Home Appliances, Decorating
The Mill London, Wed, 23 Mar 2016 11:56:22 GMT