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“The Most Obvious Idea in the World"

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Deutsch and Taco Bell Cool Ranch Dorito's continue on their persuasive quest

“The Most Obvious Idea in the World"

 

If you were one of the people standing in line for a Taco Bell Cool Ranch Doritos Loco, or just witnessed it, you know that the upcoming arrival of Cool Ranch DLT has been more liked, shared and talked about by consumers than any other Taco Bell product in history. The campaign to support it is Taco Bell’s biggest marketing campaignto date.
 
In fact, fans have been looking for the Cool Ranch DLT since the first Doritos Loco Taco launched last year—which is what Deutsch's new commercial for Taco Bell is all about.
 
In “The Most Obvious Idea in the World” a host of characters from business execs to tantrum-throwing girls, to United Nations delegates agree that what the world really needs is a Cool Ranch-flavored taco. Buddhist monks even make the argument without speaking.
 

The spot was directed by Zach Math, who also the directed the agency and brands“Hola” commercial. 
 
 
Title: World’s Most Obvious Idea 
Client: Taco Bell 
Chief Marketing and Innovation Officer: Brian Niccol
Senior Director, Brand Experience: Tracee Larocca
Senior Manager, Brand Experience: Aron North
 
Agency: Deutsch 
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Paul Roy
Producer: Alison McMahon
Music Supervisor: Dave Rocco
 
Production Company: Bob Industries
Director: Zach Math
Executive Producer/UPM: TK Knowles
Executive Producer: John O’Grady
Executive Producer: Chuck Ryant
Producer: Brian Etting
Director of Photography:   Manel Ruiz
 
Editorial Company: Union Editorial
Editor: Lawrence Young
Assistant Editor: Emalee Arroyo
President: Michael Raimondi 
Executive Producer: Megan Dahlman 
Producer: Joe Ross
 
Post Production/VFX : Method Studios
Flame Artist: Claus Hansen
Executive Producer: Robert Owens
Producer: Stephanie Allis
 
Color: Company 3
Colorist: Dave Hussey
 
Audio Mix: Lime Studios
Mixer: Mark Meyuhas
 
Composed Music: Elias Arts
Creative Director: Dave Gold
Composer: Chris Kemp
Executive Producer: Ann Haugen
Producer: Kiki Martinez
 
 
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lbbonline.com, Mon, 11 Mar 2013 02:47:59 GMT