As part of its Halloween season push, Dos Equis released two new commercials today: “The Most Interesting Man in the World on Masquerade Parties and The Most Interesting Man in the World on Vampires,” both inspiring you to take the opportunity to unmask a world of intrigue.

The TV spots are part of the brand’s “Masquerade” campaign to encourage consumers to make their Halloween celebrations more interesting, and of course help them Stay Thirsty throughout the Fall. Fans can visit DosEquis.com/masquerade for updates on ongoing contests, news, and information on how they can start their holiday celebrations with Dos Equis.