Hobby home page
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

The Monteros Family Keeps Winning with New York Lottery’s X Series Scratch-off Tickets

Creative 207 Add to collection

Cloe Bailly directs the campaign for McCann New York

The Monteros Family Keeps Winning with New York Lottery’s X Series Scratch-off Tickets

The New York Lottery’s X Series’ family of Scratch-Off tickets can multiply your win. So, to announce the X Series’ biggest ticket drop yet, we’re introducing New York to another family of winners: The Monteros.  

The Monteros like to multiply their wins. They’re ten-time Regional Yo-Yo Champions. They’re twenty-time Blue Ribbon Yodellers. They win at everything, even staring contests. And, they have a room filled with a great multitude of trophies to prove it. The Montero family is the embodiment of the X Series family of Scratch-Offs—even their choice of wardrobe matches the colour of the new tickets. 

Up-and-coming, Young Director Awardee, Cloe Bailly, brought the spot to life with her keen eye for production design and cinematic storytelling.  

The campaign will be carried across TV, radio, OOH, print, social and other digital executions from January 6th to March 27th.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Agency: McCann New York

SVP, Executive Creative Director: Dom Baccollo

SVP, Executive Creative Director: Jason Ashlock

Associate Creative Director: Rene Delgado

Associate Creative Director: Kassandra Pollard

EVP, Executive Account Director: Nikki Maizel

VP, Account Director: Molly Vossler

Senior Account Executive: Christina Harman

Account Executive: Ana Gonzalez

Executive Producer: Katie Boyko

Senior Project Manager: Ann-Marie Abril


Production Company: Caviar LA

Director: Cloe Bailly

Managing Director: Michael Sagol

Executive Producer: Kim Dellara

Head of Production: Cat Cravens-Griffiths

Producer: Jose Barrios

Production Supervisor: Alex Giotopoulos

Production Designer: Madison Lee Hatch

DOP: Daisy Zhou

Wardrobe stylist: Young ah Kim


Editorial: No6

Executive Producer: Corina Dennison

Head of Production: Laura Molinaro

Editor: Ryan Bukowski

Assistant Editor: Renn Cheadle

Producer: Elizabeth Gelhar / Martino Baltiero


Conform/VFX: No6


Audio Mix: Sonic Union

Mixer: Paul Weiss


Telecine: Nice Shoes

Colorist: Maria Carretero


Music: JSM

Genres: People, Storytelling, Dialogue

Categories: Gambling, Sports and Leisure

McCann North America, Mon, 10 Jan 2022 17:47:33 GMT