Long-time Monkeys, senior creatives Barbara
Humphries and Scott Dettrick, have both been promoted to the role of
creative director effective immediately.
Most recently, Humphries
enjoyed working as a senior creative on the award-winning 'Spring Lamb'
campaign for Meat & Livestock Australia, and over the course of her
four-plus years at the agency, has also worked on brand platforms for
Blackmores, Sydney University, Pauls and more recently IKEA.
Launching her career as a freelance illustrator and designer at Vogue
before a passion for ideas, writing and art direction steered her to
roles in advertising, Humphries has worked on global and local brands
including Nike, Cadbury, Nestle, Victorian Tourism, Seafolly, Yellowglen
and Penfolds, leading to a portfolio of globally awarded work.
Humphries: "What appealed to me when I first joined The Monkeys is
still true today: diverse, interesting and well-crafted work that works,
in a building full of talented, smart and funny people who aren't
afraid to take risks and have fun in the process."
In a career
that spans a broad range of creative industries, Dettrick has previously
worked at well-known creative companies Mambo and Deus Ex Machina.
Since joining The Monkeys over eight years ago he has worked on
campaigns for Qantas, Telstra and UBank. Most recently, Dettrick helped
lead the charge with The Monkeys' Mambo documentary 'Art Irritates Life'
that aired on The ABC and iView and has been shortlisted for a Logie
Other notable achievements include working across the
internationally awarded Sun Sound campaign for The Cancer Council, the
'All I Need' documentary for UBank (that won the Grand Prix at BEfest
and has two shortlists pending in One Show) and, the Qantas Out of
Office Travelogue, which currently has 14 shortlists at One Show.
on his time at the agency, Dettrick says: "It sounds cheesy but The
Monkeys really is a place where anything can happen. If you have a good
idea, advertising or otherwise, there is always support to help bring
that idea to life."
Both Humphries and Dettrick have recently completed the AWARD Emerging Creative Directors course.