Following his commitment to achieving
outstanding client results, The Monkeys has announced the promotion of
planning director Michael Hogg to the role of head of planning effective
During his time at The Monkeys, Hogg (aka Hoggy)
has helped bring Australians together over lamb with his work on MLA's
'You Never Lamb Alone' campaign, taking home four Gold Effies including
the Grand Prix.
Other agency highlights include winning the
Qantas business and creating a brand strategy for Australia's national
brand, along with establishing a new brand platform for IKEA to help
Australian's see 'The Best Day Is The Everyday'.
Previously working as a senior planner at Fallon in London, Hoggy took
the kangaroo route to join The Monkeys four years ago and was drawn to
the agency's willingness to stand behind bold creative thinking to
achieve effective business results.
Says Hoggy: "I was attracted to the
agency's belief. Everyone at the agency, along with our
clients and partners, share the belief that creativity can create a
better culture and transform business. That is increasingly rare."
Says Fabio Buresti, partner and executive planning director, The
"We scored bigtime when we found Hoggy. He's not just a brilliant
strategist, he's also an absolute legend and loved by everyone he works
with. The whole agency is thrilled for him."