131 entries have emerged as finalists and
will go on to contend for metals at the 2019 APAC Effie Awards.
Australia has scored 22 finalists led by The Monkeys with five
CHE Proximity and Ogilvy Sydney have scored four finalists each, whilst AJF Partnership and whiteGREY have scored two apiece.
agencies scoring one finalist apiece include Clemenger BBDO/TKT Sydney,
BMF, MCann Melbourne, Clemenger BBDO and Leo Burnett Melbourne.
The finalists were selected after the second round of judging, which
brought some 70 judges from across the region to Singapore to deliberate
and shortlist the gold standard of marketing effectiveness for the
region. This year's judging was headed by Awards chairman, Charles
Cadell, president of McCann Worldgroup APAC and 8 heads of jury - Arthur
Wei of Sina Corporation, Diana Cawley of Geometry, Emma Sheller of
Standard Chartered, Fern Canning of Edelman, Jonathan Akwue of Publicis
Groupe, Nikhil Tivary of Johnson & Johnson, Susie Wong of Fuji Xerox
Singapore and Vishnu Mohan of Havas.
The finalists were
represented by 14 countries from across the Asia Pacific region. Leading
the shortlist is India with 34 finalists followed by Australia and New
Zealand with 22 and 21 finalists respectively.
dominates the finalist count for agency network with 31 finalists,
followed by McCann Worldgroup with 22 finalists, and BBDO with 21
Says Cadell: "It is always an honour to be able to
sit in judgement, through the Effies, on the most effective marketing
that Asia has to offer over the past year. I know I speak for all the
Jury Heads in saying it was great to see another strong year of great
work from an increasingly diverse range of countries in the region. Any
Effie award is a great accolade to all the marketing professionals that
made it happen. As such, heartiest congratulations to all the finalists,
and we look forward to unveiling the winners at the Awards Gala."
Effie awards celebrate marketing effectiveness and recognises the
marketing communications efforts that contribute to a brand's success
through Awarding Ideas the Work.
The 2019 Winners of the APAC
Effie Awards will be revealed at the Awards Gala held on the 25th of
April 2019 at Four Seasons Hotel, Singapore. For more details please
VIEW THE FULL LIST OF FINALISTS