The Monkeys has finally announced its new
Melbourne-based CEO with the appointment of Paul McMillan - snared from
the MD role at Clemenger BBDO, Melbourne - as well as the hiring of new
head of strategy for Melbourne Michael Derepas, the former planning
director of Clemenger BBDO, Melbourne.
The Monkeys has yet to
announce who will be the agency's ECD, but CB hears Grant Rutherford
(below), current CD of The Monkeys in Sydney, will return to his home
town Melbourne to fill that role. Rutherford joined The Monkeys in October 2016
in some of Australia's most effective and creatively awarded campaigns,
McMillan (above) joins The Monkeys after leaving his role as managing
director at Clemenger BBDO Melbourne where he was responsible for
managing a staff of over 350 and a client roster including some of the
country's most respected clients. Making his mark in the industry
running the Carlton and United Breweries account,
McMillan's time at
Clemenger BBDO Melbourne has been filled with impressive work and
industry accolades, including most recently Cannes Agency of the Year
and D&AD Agency of The Year.
Commenting on his appointment with The Monkeys, McMillan says: "Joining
The Monkeys to head up the Melbourne office is a great opportunity. They
have built a world class creative reputation and now in conjunction
with Accenture Interactive they can really shape where the industry is
going. I am really looking forward to working with the founders and
building the latest chapter in Melbourne."
Recognised as the
number three 'Planning Director in the World' by the 2017 Big Won
Report, Derepas joins The Monkeys as head of strategy with a remit to
break new creative ground for the agency's growing list of
He departs Clemenger BBDO Melbourne,
where during his 11-year stint, he helped to reinvigorate and reposition
some of Australia's best-loved brands, including Mars, Fonterra,
Mercedes-Benz, Bonds and TAC. During his tenure, the agency secured much
recognition for globally loved campaigns for CUB brands Carlton
Draught, Victoria Bitter, Pure Blonde and Corona, and most recently the
coveted Yellow and Graphite pencils for Bonds 'Balls' and a Wood pencil
for Snickers 'Hungerithm'.
Says Derepas (left): "Being part of a team
that gets to open a new office for The Monkeys in Melbourne was too good
an opportunity to ignore. For a planner the opportunity to combine the
creativity of The Monkeys with the tech, digital and data capability of
Accenture Interactive is really exciting."
Adds The Monkeys
co-founder and group CEO, Mark Green: "We are delighted to welcome Paul
and Mike to the team. They have worked on some of Australia's most
famous campaigns across multiple brands and agencies. They will help us
build a great business in the Melbourne market as we begin to service
new clients such as Holden."
Says Nick Garrett, CEO, Clemenger BBDO, Melbourne: "The Monkeys is an agency that we have the utmost respect for and
they've made two great appointments in Paul and Mike. They're both
wonderful people who deserved the opportunity to run their own show.
While we're now competitors, both Paul and Mike will remain friends of
the agency. I can't thank them enough for their time and efforts at
Clemenger BBDO and wish them all the best in the future."