The Monkeys Collaborate with Maud for Diageo

Above: Agave Margarita 

 

 

The Monkeys collaborated with design company Maud (Sydney) to create a series of limited edition posters for Diageo, which are part of a campaign called Mixionary.

 

Gin and Tonic:

 

 

Each print represents one cocktail in a simplified, graphic form, demystifying the art of making cocktails using meticulously proportioned, screen-printed colour blocks to represent the volume of each ingredient, with metallic inks to represent Diageo’s Premium brands. Each ink has a different texture and meticulous measurements were required for each colour block. The designers at Maud printed and reprinted the posters to ensure the finished pieces were beautifully elegant and detailed. 

 

Cosmopolitan:

 

 

The info graphic breakdown series includes a Vodka Martini, Cosmopolitan, Bloody Mary, Gin and Tonic, La Primavera, Agave Margarita, Manhattan and Tom Collins.

 

Bloody Mary:

 

 

Printed on a KW Doggett’s Keay Kolour craft stock, the posters are part of the Mixionary platform, which positions Diageo as the world authority on cocktails and mixed drinks.

 

Credits

 

Agency: The Monkeys

Design: Maud

Client: Diageo