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The Mobile Festival, Manila, November 25


Event touts how-to’s and tips from experts

The Mobile Festival, Manila, November 25



On November 25, professionals from diverse fields and backgrounds will come together to explore the future of their industries at the MOBILE FESTIVAL 2013. The event, to be held at the SMX Convention Center in Pasay, will showcase mobile’s power in transforming every aspect of business--from marketing, media, commerce, customer care, and even business models.


The Mobile Festival will be a unique learning event that touts practical advice from the experts. Sessions will be in the ‘how to’ and ‘top tips’ format, to be given by an unprecedented mix of speakers such as:

•    Amy Saper, International Partnerships Manager, TWITTER
•    Andrew Knott, Vice President, Media and Digital - Asia Pacific, Middle East, and Africa, MCDONALD’S
•    Valli Lakshmanan, Global Head, MOBEXT
•    Rushit Jhaveri, Senior Manager - Asia Pacific, FREMANTLE MEDIA
•    Phalgun Raju, Vice President & General Manager, Japan, Asia Pacific Brand Business, INMOBI
•    Christian Geissendoerfer, CEO and Founder, YOOSE
•    Mia Icasiano-Bulatao, CRM Head and Junior Vice President, LBC EXPRESS
•    Reuben Ravago, Chief Innovations Officer, SSI Group

More speakers will be announced in the coming weeks.


Another highlight of the event is “The Pitch,” the first local competition for mobile marketing strategy. The Pitch will be attended by select students of the Mobile Marketing Academy, where they will be given 24 hours to solve a real business challenge through mobile during a preliminary round. 


The teams will have the opportunity to present their ideas during the Mobile Festival, to a jury composed of advertising and marketing heads. Winners will receive over USD 2,000 worth of prizes, and the distinction of creating the next great mobile idea.


“The Mobile Festival will showcase the best of mobile thinking and its transformative power,” said Arthur Policarpio, Head of Mobext Asia-Pacific and Co-Chairman of the Mobile Festival. “We want people to discover how far mobile has gone--from being a communication device to a tool that can transform businesses, industries, and lifestyles.”


For Hans Roxas Chua, CEO of e-Learning Edge and Co-Chairman of the Mobile Festival, said: “It is important for us to double our efforts in bringing mobile learning in the country because globally, it is now a must-have for brands and businesses. With our unique event format, participants will get practical and first-hand advice from those who have cracked the mobile code in their respective industries.” 


Registration is already open for the Mobile Festival 2013, and marketers, retailers, agencies, entrepreneurs, start-up owners, and students are all invited to attend. Early-bird pricing will run until October 31, while a corporate package is available for groups and companies. For more details, contact Christian Miguel at +632 219 0786, +63906 3925045, or email


The Mobile Festival 2013 is co-organized by Mobext and e-Learning Edge and is supported by major organizations such as the Philippine Association of National Advertisers (PANA),  the Philippine Retailers Association (PRA), and the Association of Accredited Advertising Agencies – Philippines (4As).

To learn more about the Mobile Festival, visit the website at

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Categories: Sports and Leisure, Events, Thu, 10 Oct 2013 04:04:31 GMT