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The Missouri Lottery Wants People to Stop Faking Joy Over Bad Gifts

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Barkley launches 'Unfake the Joy' directed by BIC Media's Kristoffer Borgli

The Missouri Lottery Wants People to Stop Faking Joy Over Bad Gifts

A new spot from the Missouri Lottery, created by Kansas City-based creative agency Barkley, pairs lottery-winning reactions with the landfill-worthy gifts that are commonly exchanged at a company holiday party.

'Unfake the Joy' shows coworkers displaying over-the-top reactions to their coworker unwrapping a snowman mug, which was most likely re-gifted from a prior holiday party. 'No one ever won half a million dollars from a coffee mug', says the voice-over at the end of the spot. 

The slow motion spit-takes and assailing bowling balls were captured using high-speed cameras to create super-slow motion. All of the destructive celebrating was done in camera, and not through special effects.

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Advertiser: Missouri Lottery

Advertising Manager: Rhonda Fehr

Chief Marketing Officer: Nancy Rollins

Executive Director: May Scheve Reardon

Production Company

Director: Kristoffer Borgli

Executive Producer: Corwin Carroll

Production Company: BIC Media


Audio Post Company: Evolution Audio / John Blank


Edit Company: Cosmo Street

Editor: Zachary Winick

Creative Agency

Associate Creative Director: Jeremy Gilberto & Jordan Breindel

Brand Supervisor: John Dobson

Creative Agency: Barkley

Creative Director: Doug Hentges & Chris Cima

Executive Creative Director: Katy Hornaday

Executive Producer: Melany Esfeld

Project Management: (Associate Director) Lisa Nicolay

Senior Art Director: Chris Larberg

Senior Copywriter: Justin Smith

Senior Producer: Jim Leonard

Strategist: Patrick Cooper

VP, Brand Leadership: Andy Pitts

Genres: In-camera effects, Comedy, People

Categories: Gambling, Sports and Leisure

Barkley, Wed, 28 Nov 2018 15:46:54 GMT