Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
mo-sys
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

The Missouri Lottery Wants People to Stop Faking Joy Over Bad Gifts

322

ADD TO COLLECTION

Barkley launches 'Unfake the Joy' directed by BIC Media's Kristoffer Borgli

The Missouri Lottery Wants People to Stop Faking Joy Over Bad Gifts

A new spot from the Missouri Lottery, created by Kansas City-based creative agency Barkley, pairs lottery-winning reactions with the landfill-worthy gifts that are commonly exchanged at a company holiday party.

'Unfake the Joy' shows coworkers displaying over-the-top reactions to their coworker unwrapping a snowman mug, which was most likely re-gifted from a prior holiday party. 'No one ever won half a million dollars from a coffee mug', says the voice-over at the end of the spot. 

The slow motion spit-takes and assailing bowling balls were captured using high-speed cameras to create super-slow motion. All of the destructive celebrating was done in camera, and not through special effects.

CREDITS

Brand
Agency / Creative
Production
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, In-camera effects, Comedy

Categories: Sports and Leisure, Gambling

Barkley, Wed, 28 Nov 2018 15:46:54 GMT