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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

The Missouri Lottery Wants People to Stop Faking Joy Over Bad Gifts

28/11/2018
Advertising Agency
Kansas City, USA
140
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Barkley launches 'Unfake the Joy' directed by BIC Media's Kristoffer Borgli

A new spot from the Missouri Lottery, created by Kansas City-based creative agency Barkley, pairs lottery-winning reactions with the landfill-worthy gifts that are commonly exchanged at a company holiday party.

'Unfake the Joy' shows coworkers displaying over-the-top reactions to their coworker unwrapping a snowman mug, which was most likely re-gifted from a prior holiday party. 'No one ever won half a million dollars from a coffee mug', says the voice-over at the end of the spot. 

The slow motion spit-takes and assailing bowling balls were captured using high-speed cameras to create super-slow motion. All of the destructive celebrating was done in camera, and not through special effects.

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