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The Missouri Lottery Wants People to Stop Faking Joy Over Bad Gifts

Creative 319 Add to collection

Barkley launches 'Unfake the Joy' directed by BIC Media's Kristoffer Borgli

The Missouri Lottery Wants People to Stop Faking Joy Over Bad Gifts

A new spot from the Missouri Lottery, created by Kansas City-based creative agency Barkley, pairs lottery-winning reactions with the landfill-worthy gifts that are commonly exchanged at a company holiday party.

'Unfake the Joy' shows coworkers displaying over-the-top reactions to their coworker unwrapping a snowman mug, which was most likely re-gifted from a prior holiday party. 'No one ever won half a million dollars from a coffee mug', says the voice-over at the end of the spot. 

The slow motion spit-takes and assailing bowling balls were captured using high-speed cameras to create super-slow motion. All of the destructive celebrating was done in camera, and not through special effects.

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Client

Advertiser: Missouri Lottery

Advertising Manager: Rhonda Fehr

Chief Marketing Officer: Nancy Rollins

Executive Director: May Scheve Reardon

Production Company

Director: Kristoffer Borgli

Executive Producer: Corwin Carroll

Production Company: BIC Media

Sound

Audio Post Company: Evolution Audio / John Blank

Offline

Edit Company: Cosmo Street

Editor: Zachary Winick

Creative Agency

Associate Creative Director: Jeremy Gilberto & Jordan Breindel

Brand Supervisor: John Dobson

Creative Agency: Barkley

Creative Director: Doug Hentges & Chris Cima

Executive Creative Director: Katy Hornaday

Executive Producer: Melany Esfeld

Project Management: (Associate Director) Lisa Nicolay

Senior Art Director: Chris Larberg

Senior Copywriter: Justin Smith

Senior Producer: Jim Leonard

Strategist: Patrick Cooper

VP, Brand Leadership: Andy Pitts

Genres: In-camera effects, Comedy, People

Categories: Gambling, Sports and Leisure

Barkley, Wed, 28 Nov 2018 15:46:54 GMT