The MISSION Group Adds London-Based Soul to Its Network of Agencies

The MISSION Group, creator of Work That Counts comprising a network of 15 Agencies delivering real, sustainable growth for its Clients, today announces that it welcomes the leading customer engagement Agency, Soul, to the Group. 

Based in London, Soul is a full-service customer engagement agency that works with psychologists to help businesses better understand human nature and human behaviour. This means Soul can advise its Clients, leading brands such as Genting, John Lewis Finance, Michael Kors and SSE, on what motivates and drives customer decision making.

The addition of Soul to the Group enhances MISSION’s creative and customer experience capability for its clients, building on its existing breadth and depth of expertise in this space.

James Clifton, chief executive of The MISSION Group plc, commented: “Soul is an innovative agency, which has previously worked well with the MISSION Agency Innovation Bubble and will enable us to further expand our offering in the creative and customer experience space. Its psychology-led approach fits perfectly with our Clients need to understand their customers on a deeper level.”

Mike Cullis, CEO and founding partner of Soul, said: “We are excited about joining MISSION. We already share many beliefs and values. The entrepreneurial spirit and culture of collaboration makes the Group a natural fit for us. We look forward to working with James and the team to integrate the business and support MISSION in its growth journey.”