The Mission Crafts A Gusty Force For Nike

Venice, CA-based visual effects studio The Mission crafts a miraculous, tornado-like homage to soccer mega star Cristiano Ronaldo in the new :60 “Vapor Trail” for Nike Football (Soccer) out of Wieden+Kennedy, Portland/Tokyo.  The spot features a soccer team and stadium of fans fighting gale-force winds and debris—both human and non-human—as Ronaldo leaves a whirlwind en route to the goal.   

 

The Mission handled comprehensive visual effects on the spot including on-set CG supervision, VFX and color correction. 

 

“Vapor Trail” opens on a clown wig being blown through a soccer field littered with players.  The wig rolls past fans, refs and photographers all struggling to stay grounded in the squall.  Even an armored SWAT team becomes uprooted.  Then we see what, or rather, who is causing the disturbance: Ronaldo dribbling with grace and speed toward the goal.  He gives the ball a mighty kick into the net, then turns back to evaluate the now-settled clutter behind him.  The supers “Be Fast.  Be Mercurial.” glide into view, along with Nike’s new soccer cleat and their iconic logo.