To advertise the new Ford Explorer with BLIS Technology which warns you of dangers in your blind spot,
Saatchi & Saatchi created this ad, which is oddly unsettling.
Client: Ford
Brand: Ford Explorer with BLIS Technology
Credits:
Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Idan Levi & Sharon Refael
Art Director: Shirley Eva Bahar
Account Group Head: Hagai Leeran
Account Supervisor: Yogev Weiss
Account Executive: Daniel Sela
Photographer: Yoram Ashahim
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Odelia Nachmias