Mon, 31 Oct 2016 14:12:33 GMT
With Halloween upon us, The Mill London saw itself transform into a classic horror cinema, complete with extraordinary amounts of popcorn, and a haunting 3-day showcase of the best Halloween short films and music videos.
The studio front featured an installation of spilling popcorn boxes and giant cinema posters created by Mill Junior Designer Luke Lasenby - all bespoke and free-hand designs inspired by the iconic Saul Bass, nodding towards the alternative undertone of The Mill 2016 Halloween scene.
The reception area became its own exclusive box-office, the entrance lined by golden stanchions, velvet rope, and red-carpet, with the addition of two true-vintage cinema seating rows and wooden clapper boards to truly set the scene.
The first floor area was also curated into a horror screening room, lined with creaky wooden benches, old-style red carpet runner, and popcorn boxes overspilling into the viewing area, making for a truly unsettling feel.
Mill Junior Designer Luke Lasenby comments: “I designed a series of six cinema posters inspired by the work of the iconic Saul Bass. To truly embody, this everything was created free hand, and the colour palettes and use of negative space are intended to replicate the original methods of creation that use sections of hand cut paper.”
view more - CreativeMill London, Mon, 31 Oct 2016 14:12:33 GMT