Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

The Mill & String Theory Go Mills and Boon



Bodice-ripping animation, Havana Heat, for Oxfam's Good Books

The Mill & String Theory Go Mills and Boon

The Mill have been working with String Theory to create ‘Havana Heat’ the second film in the Good Books series of Great Writers for Oxfam.

The Good Books model is totally unique. Every time anyone buys a book through the Good Books website, 100 per cent of the retail profit from every sale goes to support communities in need through Oxfam projects.


‘Havana Heat’ is the second viral movie in the campaign and follows on from ‘Metamorphosis’, the launch film for the Great Writers campaign, which told the tale of Good Books in the style of the dark lord of Gonzo, Hunter S Thompson.  ‘Havana Heat’ in turn is a steamy love letter to Good Books in the cleavage heaving language made famous by Mills & Boon (and of course the books are available through the online store at
Luke Colson, Head of Mill Studio explains that the amorous animation was too good a project to pass up. “We became involved when New Zealand based creative agency String Theory sent us two wonderfully clever and funny scripts to choose from, and asked us which one we would be interested in bringing to life! We all agreed that we simply had to opt for the Mills and Boon muscle ripping epic and couldn’t wait to get stuck in!,”  he said.
“We were also really inspired by the amazing work design house ‘Buck’ did for the original Good Books film, bringing the clever ‘Metamorphosis’ script to life in brilliant style. So after deciding on the double entendres world of Mills and Boon' we were naturally led to the conclusion that our talented French animating-directing duo, Mcbess and Simon would bring something really special and saucy to the table.
“After String Theory had and approved the treatment, we embarked on what would end up being three months of illustration, Flash and After Effects work… not forgetting 3D Matte paintings and background work… but this was for such a great cause everyone involved was more than happy to donate their time and talents to get the results everyone wanted.”
Jeremy Taine, ECD of String Theory and author of the series has been bowled over with the films. “To work with the likes of Buck TV and now The Mill is a writer’s dream. To have them get behind the Good Books concept and donate a staggering amount of time and resources to the cause for free is more than we could have ever hoped for.”
More films are planned, and each film will build on the concept of telling the Good Books story in the style of some of the world's greatest authors. Fans of the series could find themselves with a role to play in sharing the story. Fans of books (and indeed films) are welcome to pitch scripts, offer services, or make suggestions for film subjects to help bring the Good Books story to life.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world., Wed, 07 Nov 2012 09:48:12 GMT