Every driver must conform to the 460 cubic centimetre size limit set forth by the USGA, golf’s governing body. With the all new M2, TaylorMade carefully designed every possible cubic centimetre to create a driver that provides unparalleled speed and forgiveness off the tee. In fact, the M2 packs so much performance that people may even question if it conforms.

The 30 second spot - created by Zambezi and produced by Mill+ and The Mill - features a water test that measures the volume of a driver. It illustrates that even though the M2 benefits from a massive face and sweet spot, it utilises sophisticated design and radical geometry to conform to the 460cc size limit.

The spot will launch during the year’s first Major tournament, The Masters on April 6th. It will be supported with paid digital, print ads, and TaylorMade social media channels.