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The Mill Showcases TaylorMade's 'Technically Legal' Golf Club in New Spot

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Zambezi teams with Mill+ director Robert Sethi to present the all new M2

The Mill Showcases TaylorMade's 'Technically Legal' Golf Club in New Spot

Every driver must conform to the 460 cubic centimetre size limit set forth by the USGA, golf’s governing body. With the all new M2, TaylorMade carefully designed every possible cubic centimetre to create a driver that provides unparalleled speed and forgiveness off the tee. In fact, the M2 packs so much performance that people may even question if it conforms.

The 30 second spot - created by Zambezi and produced by Mill+ and The Mill - features a water test that measures the volume of a driver. It illustrates that even though the M2 benefits from a massive face and sweet spot, it utilises sophisticated design and radical geometry to conform to the 460cc size limit.

The spot will launch during the year’s first Major tournament, The Masters on April 6th. It will be supported with paid digital, print ads, and TaylorMade social media channels. 

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Production Company

Director: Robert Sethi

DOP: Sean Stiegemeier

Executive Producer: Luke Colson

Producer: Brittany Gauran

Production Company: Mill+

Line Producer: Richard Berman

Post Production / VFX

Colour EP: Thatcher Peterson

Colourist: Gregory Reese @ The Mill

Executive Producer: Luke Colson

Flame: Glyn Tebbutt & Greg VanZyl

Post Production Company: The Mill

Producer: Brittany Gauran

Colour Producer: Diane Valera

Offline

Edit Assistant: Natalie Wozniak

Edit Company: The Mill

Editor: Gabriel J. Diaz

Music

Audio Post Production: Blink Studios

Composer: Roberto Murguia

Creative Director: Stephan Altman

Executive Producer: Shelley Altman

Mix: Josh Good

Music Production: Mophonics

Sound Design: Justin Lebens

Creative Agency

Account Executive: Carly Ayres

Account Supervisor: Michael Seide

CEO: Jean Freeman

Chief Creative Officer: Gavin Lester

Chief Strategy Officer: Kristina Jenkins

Copywriter: Cody Witt

Creative Agency: Zambezi

Creative Founder: Chris Raih

Head of Content Production: Alex Cohn

Junior Art Director: Kate Lewkowicz

Junior Copywriter: Brandon Marick

Managing Director: Pete Brown

Senior Art Director: DJ Bowser

Senior Producer: Cindy Chapman

Strategist: Eric Tepe

Genres: Visual VFX

Categories: Sports and Leisure, Outdoor Equipment

Mill LA, Thu, 06 Apr 2017 10:37:17 GMT