Josh Mandel has joined The Mill’s studio in Los Angeles as managing director/president. Josh brings two decades of experience including opening R/GA LA to strategically service Beats by Dre. Prior to that, he held leadership roles in both strategy and marketing at 72&Sunny, 180 Amsterdam, Wieden+Kennedy and Nike. He also built and ran the internal creative studio of hip-hop music pioneer, All Def. Josh’s commitment to growth and diversity of experience has seen him work across Europe, Mexico and the USA.
Josh’s appointment reinforces the focus of The Mill in partnering with clients to deliver cutting-edge creative work. The Los Angeles studio is recognised for pioneering first-of-its-kind experiential and creative technology initiatives, such as the recent collaboration with Cashmere Cat and Jake Schreier on the groundbreaking music video, ’Emotions’. The latest instalment of the Apex Legends collaboration, ‘Meltdown Launch Trailer’, reached over 6 million views on YouTube within a week of launch. The studio also added to its portfolio of iconic commercial work with multiple USA Today Ad Meter-rated spots for Super Bowl 53, as well as other work that continues to be recognised with accolades from the AICP Show, Cannes Lions, and The Webbys.
Robin Shenfield, The Mill’s CEO and co-founder, comments: “A recurrent theme in Josh’s background is his association with great creative work, his business development acumen and breadth of strategic experience; skills that will provide the vision to execute world-class work and enhance our culture of excellence. Josh’s collaborative personality is well-suited to The Mill and we all look forward to working with him.”
Josh adds: “Our business at its core is about creative problem solving, and no one is better at that than The Mill. I’ve had the good fortune to have previously worked with The Mill on industry-defining work while on the agency side and am beyond excited as we forge ahead with new technologies and the stories they can unleash.”