Mill New York
Thu, 06 Oct 2016 10:28:51 GMT
October is National Domestic Violence Awareness Month and the National Coalition Against Domestic Violence (NCADV) has teamed up with New York City Council Speaker Melissa Mark-Viveri to to launch #NotAFan, a new campaign to address domestic violence in professional sports. #NotAFan is a fan-focused public awareness campaign that empowers fans to take a stand against domestic violence. The campaign features sports figures from the New York teams: The Yankees (Joe Girardi), Mets (Jeurys Familia), Knicks (John Starks), Liberty(Kiah Stokes), Rangers (Rod Gilbert), and Cosmos (Lucky Mkosana and Giovanni Savarese) in a series of video PSAs and photography portraits.
The message is simple: you can be abaseball/basketball/hockey/soccer fan, aYankees/Mets/Knicks/Liberty/Rangers/Cosmos fan, but NOT A FAN of domesticviolence.
The campaign encourages fans to wear purple on their team’s jersey or cap and tweet/upload to social media a photo of themselves with the hashtag #NotAFan with a short message, ie:
I’m a X (type of sport) fan, a Y fan (team), but #NotAFan of domestic violence
The PSA also directs viewers to the National Coalition Against Domestic Violence where they can learn more and donate to support efforts to raise awareness andaddress domestic violence.
Teams will feature the campaign on theirvarious social media platforms, websites, indoor/outdoor advertising at stadiums, MSG Network, YES Network, ONE World Sports etc…
Clear Channel has generously donated space in Times Square and elsewhere. Additionally, the campaign will be in Taxi TV and elsewhere in New York City.view more - Creative
Colour EP: Cameron Gray
Colourist: Damien Van Der Cruyssen
Executive Producer: Sallyann Houghton
Post Production Company: The Mill
VFX Supervisor: Katya Pavlova
Editor: Glenn Chocky
Producer: Andy Fortenbacher
Creative Director: Julie Stahl & Grey Zisser
Director: Jimmy Ferguson
Executive Producer: Glenn Chocky, Jennifer Susswein
President: Julie Stahl
Production Company: Blonde + Co
Writer: Jimmy Ferguson, Alexis Grenell
Genres: People, Storytelling
Categories: Social, Corporate, Social and PSAsMill New York, Thu, 06 Oct 2016 10:28:51 GMT