Publicis New York
Tue, 12 Nov 2019 10:41:49 GMT
Meow Mix is reimagining its iconic, addictive jingle with a twist for today’s music and cat fans. This week, a new feline-focused broadcast video introduces the legacy jingle in a modern remix. The soulful R&B version introduces us to Chanteuse ‘Luna’, who in true Diva-style even has a litter box full of diamonds. Dropping soon after is a country version, ‘Heart & Paws’, purrrfectly evocative of Nashville’s best and featuring an original heartfelt, melancholy country ballad.
The ‘Meow ReMix’ music tracks also feature the Latin version ‘Gatocito’ and the Metal mix, ‘Endless Hiss'. All four music tracks will be available on meowmix.com, Spotify and YouTube, and are sure to have a whole new generation of fans meowing along.
The campaign is the first creative work for the Meow Mix brand from PSOne, the Publicis Groupe’s Power of One team, a bespoke solution for The J.M. Smucker Company. Additional campaign elements include online, digital radio, social, and a devoted campaign landing page at meowmix.com.
“The Meow Mix jingle has always provided a soundtrack to the relationship we have with our feline friends,” said Ryan Thomas, vice president of cat marketing at The J.M. Smucker Company. “At Meow Mix, we have a rich heritage of understanding what cats want and we’re excited to share with the world this new, addictive creative work.”
“We’re thrilled to debut Meow ReMix, a campaign designed to revitalise an iconic jingle,” said Dave Latta, consumer engagement group lead at The J.M. Smucker Company. “One simple word delivered with an updated twist, delivers so much meaning, and we’re excited to share our passion for Meow Mix in the form of this new creative work.”
“The chance to work with my all-time favourite cat bands was too much to pass up,” stated Andy Bird, CCO, PSOne. “Actually you’d be surprised by how many musicians were influenced by the original Meow Mix jingle. I mean, if you even listen to German 1970s psyche-electronica, the jingle is right there too.”
“Meow Mix gave us a huge creative gift with their classic jingle. They simply asked us to make it famous, once again,” stated Jason Gorman, executive creative director, PSOne. “Cat lovers and music fans are both incredibly passionate, so why not marry two passion-driven fandoms and give everyone something really fresh and memorable.”
Categories: Pet Supplies, HomePublicis New York, Tue, 12 Nov 2019 10:41:49 GMT