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The Maverick Group Launches New Zealand-Based Technology Services Unit

09/11/2022
Advertising Agency
London, UK
98
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The new unit is set to expand the business’s offering, with a dedicated technology unit

Independent integrated agency, The Maverick Group (TMG), has launched a new, UK/NZ business unit: Maverick Technology Solutions (MTS).

The new unit is set to expand the business’s offering with a dedicated technology unit while alsoproviding clients with an overnight service for their most pressing digital projects. MTS willembed technology ideation right from the start of the creative process, providing in-housedelivery and ongoing support.

Having recently been nominated as The Drum’s #1 independent agency for its size, and also making The Drum’s top digital agencies list, the addition of MTS will enable The Maverick Group to cement its position as one of the top digitally-led, independent agencies.

The unit will be headed up by director of technology, Matthew Hellicar, who brings 30 years’ experience at digital’s cutting edge. Having worked for for global giants including HSBC, Lloyds Banking Group, Orange/EE and Sony, he’s deeply experienced in digital programme and product delivery.

Matthew comments: “I’m delighted that MTS is now part of The Maverick Group family. We’re here to support the rest of the Group and all our clients, embedding technology ideation all the way to delivery and ongoing support. Everything we do is CX-driven, meaning the customer comes first. We build technology for people matching the tech to the need, not the users to the tech. MTS has product and engineering teams working in both the UK and New Zealand, which gives our clients a 'follow the sun' service offering and quicker resolution for urgent digital challenges.”

Owen Rees, TMG CEO and co-founder, said: “The introduction of MTS is the next logical step for The Maverick Group. I’m hugely excited about the digital space and can’t wait to see what MTSwill achieve.”

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